"Television: the revolution," ([1944])

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"WHAT'S GOING TO HAPPEN TO THE MOVIES?" 89 medium; cinema audiences tend to expect a spectacle. Another critical difference between the two arts lies in the fact that the motion picture artist is assured of the undivided attention of his en- tire audience while the sight broadcaster has no such assurance. He may be bucking a bridge game, a cocktail party, or a pillow-fight. He must draw in broader strokes than the motion picture entertainer, for subtleties may be lost on the less attentive watchers. Aside from news-reels, which will probably be replaced entirely by electronic news services, motion pictures make no claim to immediacy. Because of the length of time involved in pre- paring a film, it can be made current only as regards a broad trend. On the other hand, a tele- cast has an immediacy which makes it possible to link it with specific current events. Even with videofilm, the normal time lapse between pro- duction and broadcast will be only a few days; the film tele-networks will have a considerably greater quality of timeliness than do movies. Another consideration in the differences be- tween the two media lies in the matter of dis- tribution. Technically, television is limited for