"Television: the revolution," ([1944])

Page scan 000110 from "Television: the revolution,"

Record Details:

Title:
"Television: the revolution,"
Date:
[1944]
Publisher:
New York, Essential Books
Volume:
"Television: the revolution,"
Leaf #:
000110
Language:
English
Collection:
Books and Broadcasting & Recorded Sound
Format:
Books
Contributor:
Prelinger Library
Sponsor:
MSN
Coordinator:
Media History Digital Library
Date Added:
July 19, 2022
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"WHAT'S GOING TO HAPPEN TO THE MOVIES?" 91 will be wise to capitalize on the perfection which their photographic methods make pos- sible. They should provide the theatre screens of the nation with the best photographic enter- tainment which is creatively and technically possible. Video screens are small; black-and- white will predominate. But post-war motion picture screens will be consistently filled with color. Camera and projection techniques must be developed to offer theatre-audiences the greatest possible detail, and bringing to the screen all the subtleties and creative tricks of the cinematic art. Technicolor will become a vir- tual "must" on motion picture screens. Binaural sound and other technological improvements in motion pictures may be advanced from the lab- oratory to provide the paying public with the greatest possible satisfaction. The lavish technicolor extravaganza will not be threatened in the least by the advent of tele- vision: on the other hand, telecast promotion of the super "A" motion picture may increase the box-office take of such productions. How- ever, "B" and "C" budget pictures and shorts will find their audiences to some extent pre- empted by the home visual service. This does