"Television: the revolution," ([1944])

Record Details:

Title:
"Television: the revolution,"
Date:
[1944]
Publisher:
New York, Essential Books
Volume:
"Television: the revolution,"
Leaf #:
000112
Language:
English
Collection:
Broadcasting & Recorded Sound and Books
Format:
Books
Contributor:
Prelinger Library
Sponsor:
MSN
Coordinator:
Media History Digital Library
Date Added:
July 19, 2022
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"WHAT'S GOING TO HAPPEN TO THE MOVIES?" 93 ration of high quality film for theatre distribu- tion. Conversion—especially when forced by cir- cumstances—is not always a happy thought. When the status quo is functioning well and profitably, there is a perfectly natural inertia to change. The motion picture industry was faced with an almost identical crisis with the perfec- tion of "talkies." There was resistance to the conversion then—but it had to be made. Those who refused to admit to the changes wrought by sound-on-film found themselves crowded out of the industry. Television—another technological advance—is about to become a commercial real- ity. Unlike sound-on-film, the new invention does not lie entirely within the pale of the mo- tion picture interests. In this conversion, the leaders of the picture industry are going to have to deal with radio, advertising, and allied manu- facturing interests—plus set manufacturers and dealers. For all these have an interested share in what happens to television. However, there is room for everyone. Courageous thinking on an industry-wide scope—not curbed by the hori- zons of our own self-interest—will characterize the full participation in the benefits of the new