"Television: the revolution," ([1944])

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94 TELEVISION: THE REVOLUTION art by all interested parties. There is a success- ful precedent in the motion picture industry for this line of thinking: the conversion from silent to sound pictures. The participation in the tele- vision revolution involves conversion of an even more drastic nature but promises larger re- wards. From the movie-maker's point of view, it seems to imply the sacrificing of sovereignty in visual entertainment: this is partly true, but desirable for all concerned. The days of un- shared sovereignty are over. In one respect, however, the changes in the industry demanded by television may be less of a shock to motion picture producers than was the arrival of sound-on-film; for the changes brought about in the motion picture industry by electronic visual broadcasting will be fairly gradual. They will require that the leaders of both industries keep in step, and remain con- stantly aware of the activities of the other; but the changes required by television will not wrack the whole industry, from the movie set to the smallest exhibitor, as did the innovation of sound. To what extent will the exhibitors have to convert their thinking and their equipment to