"Television: the revolution," ([1944])

Record Details:

Title:
"Television: the revolution,"
Date:
[1944]
Publisher:
New York, Essential Books
Volume:
"Television: the revolution,"
Leaf #:
000115
Language:
English
Collection:
Broadcasting & Recorded Sound and Books
Format:
Books
Contributor:
Prelinger Library
Sponsor:
MSN
Coordinator:
Media History Digital Library
Date Added:
July 19, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

96 TELEVISION: THE REVOLUTION very similar to that in which they book motion picture films now-a-days. As soon as the network service reaches an outlying area, virtually every theatre will install television projection equip- ment, in order to deliver immediate news serv- ice to its audiences. We have described this operation in a previous chapter; and though it will be an expensive service to the exhibitor, it can be so dramatically effective that audiences will gladly pay a stepped-up price to enjoy it. It is well to note at this time that the Ameri- can standard of living in the post-war world may be expected ultimately to rise higher than ever before. The standard of entertainment— cinema and television—must rise with it. We must think in terms of audiences which are pre- pared to spend more from their increased earn- ings on entertainment than they have in the past. In the light of this philosophy, the progressive exhibitor will plan to take advantage of all the new services which television offers to display .on his theatre screen; for these investments by the exhibitor will pay off in the form of larger audiences lured to his box-office. Certain theatres may find another adaptation to television highly profitable. That is—convert-