"Television: the revolution," ([1944])

Page scan 000121 from "Television: the revolution,"

Record Details:

Title:
"Television: the revolution,"
Date:
[1944]
Publisher:
New York, Essential Books
Volume:
"Television: the revolution,"
Leaf #:
000121
Language:
English
Collection:
Broadcasting & Recorded Sound and Books
Format:
Books
Contributor:
Prelinger Library
Sponsor:
MSN
Coordinator:
Media History Digital Library
Date Added:
July 19, 2022
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io2 TELEVISION: THE REVOLUTION expansion period is more important than at any other time. These things are not guess-work: first, there must be lots of shows. Second, these shows must be created for television. If we try to feed audi- ences an entertainment diet of rehashed movies and radio shows, it's going to be a scurvy art— and audiences will rapidly develop malnutri- tion. In view of the fact that set-owners have made a substantial investment in their receivers, and are conditioned to continuous entertainment service from sound-stations, the video audiences will undoubtedly expect available program service six to eight hours out of every twenty- four. If video is really going to become a mass habit, and a readily accepted part of the lives of the people, the programs must be ready to light up the kinescope screens whenever the public wants them. We may logically expect tele pro- grams, during early commercial days, to be scheduled in two daily periods: perhaps from noon to two o'clock, then a three-hour lay-off until five; the evening hours provide a solid bloc of entertainment from five until ten or eleven at night. The day-time telecast period