"Television: the revolution," ([1944])

Page scan 000191 from "Television: the revolution,"

Record Details:

Title:
"Television: the revolution,"
Date:
[1944]
Publisher:
New York, Essential Books
Volume:
"Television: the revolution,"
Leaf #:
000191
Language:
English
Collection:
Books and Broadcasting & Recorded Sound
Format:
Books
Contributor:
Prelinger Library
Sponsor:
MSN
Coordinator:
Media History Digital Library
Date Added:
July 19, 2022
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172 TELEVISION: THE REVOLUTION beat from the conductor, and begins the theme. The commentator whispers softly in our ear, so that the live microphones won't pick up our conversation. "We always run a twenty-minute musical filler ahead of each news period. This provides a 'cushion' for the individual theatre operators, so that they can synchronize their film schedules with our time of news transmission. You see, we're going into thousands of theatres, all of which are showing different feature pic- tures of varying length. Naturally, they don't all end at the same moment. This musical filler gives each theatre twenty-minutes lee-way in joining the network. Perhaps one theatre in Chi- cago finishes its main feature twenty minutes before the hour; therefore, they'll carry the whole dance band program. In other theatres, features or short subjects come to a conclusion at varying times during this musical cushion. Each projectionist has a standard title-lead on film which he uses to announce this musical fea- ture. By { straight-up'—on the hour, that is—all the theatres which are going to carry this par- ticular news-cast are tied into the net and ready to go." "Does every theatre carry every newscast?"