"Television: the revolution," ([1944])

Page scan 000203 from "Television: the revolution,"

Record Details:

Title:
"Television: the revolution,"
Date:
[1944]
Publisher:
New York, Essential Books
Volume:
"Television: the revolution,"
Leaf #:
000203
Language:
English
Collection:
Books and Broadcasting & Recorded Sound
Format:
Books
Contributor:
Prelinger Library
Sponsor:
MSN
Coordinator:
Media History Digital Library
Date Added:
July 19, 2022
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184 TELEVISION: THE REVOLUTION marily in the interests of the advertiser. Radio belongs to the people. The sponsor is given franchise, so that he may perform a public serv- ice and raise the entertainment standard of American living; in return for this, he expects and is expected to make a discreet expression in his own interest, which may result in mutual profit for himself and his listeners. The advertiser isn't the "boss"; he's the ticket- taker. He isn't showering beneficences on the masses; he is accepting a trust from the people, and he is expected to respect that trust. If he violates his trusteeship, he is committing a criminal act against the people and the state which represents them. And he should be legally tried and punished. Unfortunately, what represents a violation of "trusteeship" in radio cannot be weighed judi- cially by a court. The following is a fair exam- ple of what might be called grand larceny in the medium of commercial television. Let it be hoped that, when the F.C.C. grants commercial licenses, we shall not snap on our radios to see a flaxon-haired youngster come bounding down the stairs to exclaim, "Oh, Mums! Wheatsy- Flakes!"—followed by mother's saying how