That marvel - the movie : a glance at its reckless past, its promising present, and its significant future (1923)

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THE MOVIE'S APPETITE FOR PLOTS 87 The situation confronting the photoplay producer at this moment, as outlined above, bids fair to become worse rather than better, unless some radical solution of the problem dealing with the constant renewal of worthy dramatic material for the screen can be found. The most disreputable type of movie-drama has fallen into a permanent condition of innocuous desuetude, in so far, at least, as the vast majority of picture-theatres are concerned. It has been replaced by photoplays of a much higher order, until to-day the screen is engaged in giving to the public splendid presentations of great masterpieces of fiction and drama entitling it to approval and sympathetic encouragement. But you can't eat your cake and have it too. You can't feed an audience of several millions daily with the cream of the world's imaginative literature without shortly resorting to skimmed milk and eventually coming to the end of your lacteal resources. The point toward which we have been driving is this: The movie, with its stupendous resources of capital, its enterprising and ambitious personnel, its right to believe, through its experiences of a quarter of a century, that no obstacle can check its triumphant progress, is like an army that can conquer the world only on the condition that its commissariat solves the problem of food-supply. It is possible, of