That marvel - the movie : a glance at its reckless past, its promising present, and its significant future (1923)

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COMMITTEE ON PUBLIC RELATIONS 129 record of a great mobilization of the uplifting agencies of the nation on the side of righteousness and progress in a struggle between good and evil for control of the newest and most powerful of the vehicles at man's disposal for influencing his fellowman. As has been demonstrated in another chapter, the screen has become the most effective and wide-reaching of all the media yet devised by human ingenuity for influencing the heart, mind and soul of the race. Realizing this, the organizations referred to above (listed with approximate fullness in the appendix), representing more than half the entire population of the United States, have thrown the weight of their enormous influence upon the side of those builders of a better civilization who are striving to make the motion picture more worthy of the important place it has so recently assumed in the life of the world. Never before in the history of the race has such a unification of effort by the great altruistic organizations of a nation been made in times of peace, and for the purposes of peace, as that which was begun a year and a half ago by the Committee on Public Relations. What the screen could do to improve the social order was recognized at the very moment it was seen what the social order could do to improve the screen — and, lo, there came about an alliance that, to those who grasped its full signi