That marvel - the movie : a glance at its reckless past, its promising present, and its significant future (1923)

Record Details:

Title:
That marvel - the movie : a glance at its reckless past, its promising present, and its significant future
Date:
1923
Publisher:
New York : G. P. Putman's Sons
Volume:
That marvel - the movie : a glance at its reckless past, its promising present, and its significant future
Leaf #:
000174
Language:
English
Collection:
Books
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Date Added:
December 21, 2023
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160 THAT MARVEL— THE MOVIE proposition that there is no field of human activity that has not been, or that will not be, influenced and perhaps greatly changed by the growing vogue of the movie. A recently-published editorial in the New York Herald says: The power of the screen to divert trade from one country to another is a subject that has been hitherto little discussed. An article in Commerce Reports, the weekly survey of foreign trade issued by the United States Department of Commerce, however, declares that the motion pictures displayed in foreign countries influence the consuming public in the choice of markets. In fact, so great has been the influence of the motion picture in diverting commerce to the United States that foreign newspapers have already cautioned their film producers not to ignore the opportunities for commercial expansion that are inherent in the drama shown on the screen. As Terence remarked long ago, so might the movie remark to-day: "Nothing that is of interest to mankind is outside of my sphere of endeavor." In an address delivered last year at the University of Pennsylvania, Sir Auckland Geddes, British Ambassador to the United States, said: It is hard to find ground upon which our civilization can certainly and safely stand in the future. As one looks around the world to-day and sees in country after country the power, the direction of force, passing from the hands of the people who have long held that power,