That marvel - the movie : a glance at its reckless past, its promising present, and its significant future (1923)

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APPENDIX B THE SCREEN AS A NEW LIFE GIVER TO LITERARY CLASSICS The following quotations are culled from recent reports made by librarians in various parts of the United States : "The filming of books always causes a great demand for them. A call comes immediately after the advertisement appears in local newspapers and lasts months, and, in cases where pictures are extraordinarily good, years after the film has been shown. Before the exhibition of the pictures, * Peter Ibbetson ' stood on the shelf. Dumas was read by few, and interest in 'The Four Horsemen of the Apocalypse' lagged. Since the films have been shown here, these books are circulating constantly. "Not only do the films increase the demand for a particular book, but interest is aroused in the time and setting of the story. For instance, after 'The Three Musketeers' was shown, calls came for the life of Richelieu and the history of the reign of Charles First. Dumas is now in great demand. 'Orphans of the Storm' brought calls for the life of Danton and the history of the French Revolution. 'Passion' overwhelmed us with demands for the life of Dubarry and the life of Louis XIV." Walnut Hills Librarian, Cincinnati, Ohio. "I can say, most emphatically, that the filming of literary classics does have a very noticeable effect upon 218