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110 Che Cheatre
rectors have joined the Famous Players’ Film Company.
Was it not the great Nazimova, herself, who proclaimed that whatever her disappointments have been in her stage career, she was encouraged that the day was near when the new art would reach such a stage in its progress that the thoughtful actor will at last have an adequate means of expression for his genius.
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The season of 1914-15 is likely to witness a complete change in the aspect of the entire film industry. Heretofore what is known as the exchange system has controlled the output almost entirely. Such concerns as the General Film Company and what was called the Motion Picture Sales Company (now extinct) absolutely controlled the distribution of ninety per cent. of the releases up to two years ago. The General Film Company’s position has been seemingly impregnable. Rumors of a break in their ranks have been plentiful from its inception to this day, but such changes as have been recorded have been wholly insignificant. While as illustrating its standing in the industry it has been the aim of practically all of the large film producers who have come into the field since the organization of the Motion Picture Patents Company, and its ally, the General Film Company, to become affiliated with the latter, to-day such of these as “Kinemacolor,” “Famous Players,” “Kleine-Cines Quo Vadis,” and the Klaw and Erlanger films are “booked” through the G. F. Co., which is to say to motion pictures what the United Booking Offices is to vaudeville.
The Motion Picture Sales Company was, like “General Film,” the medium of booking or distributing for the group of independent manufacturers of film,