Theatre Catalog (1946-47)

USE OF BLACK LIGHT IN THEATRE DECORATION ; Robert C. Switzer Principles of Fluorescence Are Set Forth Along with Methods of Using Black Light EFFECT OF PAINTING ON ACOUSTIC MATERIALS..... V. L. Crisler The Manner of Applying Paint Is Important In Studying Effect on Acoustic Properties AN ACOUSTI-DECORATIVE USE FOR FIBERGLAS .........-..+ An Artistic Sound-Proofing for Ceilings Uses Fiberglas Blankets, Cords, Fabrics DESIGN AND EQUIPMENT FOR CINEMA STAGES. .C. E. Tompkins Some Generalizations on the Construction And Operating Equipment for Various Uses Section 2-B—Auditorium and Stage 220 224 232 237 Section 2-C—Lounge and Toilet Rooms WALLPAPER AND ITS USE IN MODERN THEATRES James H. Rasmussen New Types and Designs a Decorative Boon; Stain-Proof Covering to End Wall Doodling THEATRE WASHROOM SANITATION AND SAFETY. ..E. S. Hewitt Advantages of New Electric Hand Dryers Set Forth as a Sound Theatre Investment Section 2-D—Projection and Sound ELECTRONIC-CONTROL PROJECTION ARC LAMP...J. K. Elderkin Science Provides a Means of Arc Control That Provides Better Results on Screens REPORT ON THE NEW CONCENTRATED-ARC LAMP W. D, Buckingham and C. R. Deibert Many Possibilities Seen for the New Arc That Approximates Point-Source of Light TECHNICAL DATA ON MOTIOGRAPH’S MODEL AA Emil J. Weinke A New Post-War Projector Takes Its Bows As the Eighth in the Company's 50 Years PERFECT PROJECTION SHOULD BE THE STANDARD Lester B. Isaac and M. D. O’Brien Correction of Common Projection Faults Considered as a Function of Management COPPER-OXIDE RECTIFIERS FOR THEATRE USE..... R. B. Freeman Development, Characteristics, and Uses Of a Popular Current-Changer Set Forth THE MAGNESIUM-COPPER SULPHIDE RECTIFIER. . .S. L. Christie Notes on the Construction and Operation Of Six-Phase, Full-Wave Current Changers SELENIUM RECTIFIERS IN CUR. RENT CONVERSION Julian Loebenstein War-Improved Equipment Discussed os Means Of Converting Theatres* Electric Current THE CARBON SIDE OF PROJECTION LIGHTING .............. And Pictorial Presentation of Arc Lamps With Recommended Carbon Trims for Each CLEAR, DISTINCT SOUND SHOULD BE STANDARD... .Jester B. Isaac M. D. O’Brien, and F. W. Boettcher Brief Consideration of Possible Defects In Sound-Reproducing Equipment and Film CARE OF SOUND AND PROJECTION EQUIPMENT ............ Notes on What Projectionists Should Know To Insure Smooth, Trouble-Free Operation NOTES ON COMMON PROJECTION ROOM HAZARDS Theodore P. Hoyer Safety and Well-Being of Projectionists Regarded as Definite Occupation Dangers Section 2-E—Heating, Ventilating, and Air Conditioning INDOOR COMFORT PAYS OFF AT THE BOX OFFICE............. Proper Air Conditioning, Properly Manuged, Gives Cinema Patrons Home-Like Comfort REVERSE CYCLE UNITS FOR AIR CONDITIONING ............... For the Future, the Marvair Will Permit Heating—and Cooling—With Cold Water AUTOMATIC COMFORT CONTROLS FOR THEATRES Gene Gaddis Well-Engineered Air-Conditioning Systems ms Provide for Patrons’ Year-’Round Comfort CONTROL OF CORROSION IN AIR CONDITIONING How to Employ Chromate to Best Advantage In Central Systems and Unit Conditioners 276 282 286 289 293 302 306 308 309 313 320 323 328 368 372 THERMAL INSULATION AND AIR CONDITIONING ...Winchell Royce Use of Mineral Wool Suggested as Adjunct In Efficient Operation of Cooling Plant NEW LIQUID INSULATION FOR THEATRE ROOFS ......+.++-+:+ Aluminum Paint, Reflecting Heat of Sun, Helps to Keep Auditorium Cool in Summer SEASONAL INSPECTIONS OF AIR CONDITIONING .....-.-+---+:: A Picture Commentary on the Maintenanco Ensuring Greater Service from Equipment SUMMER CARE FOR THEATRE HEATING SYSTEMS ......---- Suggestions Are Set Forth for the Care Of Sectional and Tube-Type of Boilers Section 2-F—Supply Dealers THE SUPPLY DEALERS OF THE UNITED STATES ........----- Comprehensivo Listing of Names, Addresses, Personnel, Products, and the Areas Served SUPPLY DEALERS OF THE DOMINION OF CANADA.......--- Comprehensive Listing of Names, Addresses, Personnel, Products, and tho Areas Served SUPPLY DEALERS OF THE REST OF THE WORLD...........-- Comprehensive Listing of Names, Addresses, Personnel, Products, and the Areas Served MANAGEMENT Section 3—Services FOUR NEW SERVICES FOR BETTER MANAGEMENT .........- Commercial Companies and a Union Present Programs to Better Theatres’ Maintenance NOTES ON POST-WAR THEATRE SOUND SERVICE..... E. S. Seeley Future Improvements to Be More Complex Making Vigilent Servicing More Necessary THEATRE PRESERVATION THROUGH MAINTENANCE E. H. Geissler Big Portion of Post-War Theatre Expense Will Stem from General Poor Maintenanco Section 3-B—Advertising PLACE OF TRAILERS IN MODERN MANAGEMENT ... .Melvin L. Gold With Proper Copy All Phases of Operation Can Be Exploited from the Theatre Screen Section 3-C—Business Practices NOTES ON THE SAFE-KEEPING OF THEATRE CASH. Joseph F. Brush Major Problem of the Protection of Cash Solved Through Using Yegg-Stopping Safes THE BOXOFFICE SAFE FOR FOILING HOLDUPS ............... Two-Key Depository for Change and Bills Protects the Cash in Event of Surprises SUGGESTED SAFEGUARDS IN CASE OF HOLDUPS............ Bandits Will Pay Cinemas More Attention When Grosses Start Hitting New Highs Section 3-D—Miscellaneous Types of Operation NOTES ON MANAGEMENT OF DRIVE-IN THEATRES. Cari Hellpen Ten Years’ Experience Yiclds Suggestions In Operation of the Auto Drive-In Cinema CINEMAS THAT GO DOWN TO THE SEA IN SHIPS............ Short Summary of Motion-Picture Theatres Provided by the Modern Queens of the Sea SEATS WITHOUT WAITING. AT Annual Subscription Plan Is Inaugurated For the Park Avenue Theatre in New York TREND TOWARD MOVIE SHOWS FOR CHILDREN. .G. F. Nonamaker Story of How Distribution and Exhibition Attempted to Reach the Juvenile Audience 386 387 389 392 402 422 423 428 434 435 442 458 460 461 47] 475 476 Section 3-E—Public Health and Safety NOTES ON EMERGENCY LIGHTING FOR THEATRES 5 Harold Sterling Bird Small, ea adnals Battery-Operated Units utomatically Operate When Current Stops HAND FIRE EXTINGUISHERS FOR THEATRE USE ......... The How, Why of Fire-Fighti E aaiomien Are Summarized, With Nelesten Seeraing 482 483 FIRE UNDERWRITERS’ FILM SAFETY STANDARDS .....-.-+> All of the National Board's Regulations On the Use of Nitrocellulose M. P. Film GERMICIDAL FIXTURES FOR AIR DISINFECTION. .Dr. L. J. Buttolph Selection Installation, and Operation Of Ultraviolet Lamps for Air Sanitizing NOTES ON THE TECHNIQUE OF HANDLING CROWDS .......--; Efficient Direction of Thronging Patrons Helps Box-Office Business and Good Will Section 3-F—Extra Profits DESIGNING FOR MODERN OPEN CANDY DISPLAY. .Samuel L. Lowe Suggestions on the Uses and Construction Of Candy Stands in Theatre Merchandising THE SANITARY CODES APPLY TO THEATRE SALES. .Samuel L. Lowe The Laws on Sanitation and Public Health Briefly Summarized in Regard to Theatres REVIEW OF POPCORN SEASON. TING Rio etw w euscarerenans J. A. Ryan Hard and Liquid Seasoning and Salt Lead To the Discussion of Points for Poppers Section 3-G—Personnel Training WORK OF A THEATRE MANAGER IS NEVER DONE!.........-... Small Theatre or Large, the Work Goes On, As Is Revealed in Two Sets of Photographs EX-SERVICEMEN MAKE GOOD THEATRE MANAGERS .......-. Properly Administered, On-Job Training Is Proving Successful in the Industry FUTURE DEVELOPMENTS Section 4-A—Television NEW DEVELOPMENTS IN TELEVISION EQUIPMENT. .WV. IV. Watts Review of a Few of the Technical Advances Speeding the Advent of Theatre Television ACOUSTIC DESIGN FOR BROAD.CASTING STUDIOS Dr. Keron C. Morrical Cylindrical Panels, Irregular Boundaries Have Application in Theatres, Television Section 4-B—Professional 16-mm. Film Use 16-MM. FILM—AND A THEATRE Wa WES JUS scan on cones tue As Industry Executives Discuss the Idea Marcal Theatre Shows Their Practicality PRESENT AND FUTURE OF 16-MM. PROJECTION ....... E. W. D’arcy Comparison of Present 16-mm. Equipment With That for Future Professional Use THE MOTION PICTURE IN PUBLIC CONVEYANCES ........... General Discussion of the Possibilities Using 16-mm. Entertainment for Travelers BRIEF REVIEW OF MODERN BUSINESS THEATRES .......... Auditorium and Conference-Display Rooms Equipped to Show Companies’ 16-mm, Films THE COOPERATIVE PLAN FOR LOCAL NEWSREELS William C. DeVry “The Cooperation of Theatre and Newspaper Guided by Manufacturer of the Equipment EXPERIENCES WITH HOME-MADE NEWSREBES Sores. ote -eie sete Complete Coverage of Local Happenings Creates Good Will and Better Patronage PROLONGING SERVICE LIFE OF 16-MM. PRINTS. ...Frank Wing, Jr. Suggestions on Ensuring Long, Useful Life For Films Needed for Profitable Operation INSTRUCTION COURSE FOR 16-MM. OPERATORS ........... Outline of a Comprehensive Curriculum Based on the Army's Training Schedules INDEXES COMPLETE SUBJECT INDEX TO 1946-47 EDITION .............. ahs Balire Ealortal Biaterial Is Indexed nd Cross-Indexed for Easy Reference Use CUMULATIVE INDEX TO ALL PREVIOUS EDITIONS .......... Topical References to All of the Articles Published in Prior Volumes of This Series 1946-47 INDEX TO ALL ADVERTISED PRODUCTS ............. Materiel and Services Are Listed to Provide Quick Answers to Theatreman’s Questions 489 496 502 510 514 515 522 529 534 568 570 573 517 579 581 THEATRE CATALOG 1946-47