Theatre Catalog (1946-47)

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REFERENCE CREDITS THE PARK AVENUE THEATRE New York, New York OWNER: Water Reade Theatres. OPERATOR: Park Avenue Theatre, Ltd. ARCHITECT, ENGINEER, AND DESIGNER: William |. Hohauser. DECORATOR: Oscar Glas, Gertrude Rubin Jarvis, and others on special details. SEATING CAPACITY: 587 persons. TOTAL COST: Approximately $900,000. \ lf : ACOUSTICAL MATERIAL: Gypsum, by United States Gypsum Company; and acoustical plaster. AIR CONDITIONING: Carrier system, 250 tons, installed by Center Air Conditioning Company; with Sterilamps, by Westinghouse Electric Corporation. CARPETS: Custom-made, through Swern and Company; and Gulistan Super Rosebrook, by A. and M. Karagheusian. tt CHAIRS: Ideal Couch, by Ideal Seating Company; and love seats, by Lehigh Furniture Company. CHANGEOVERS: Thide, by Dowser Manufacturing Company. COIN CHANGER: Lightning, by Johnson Fare Box Company. CURTAIN CONTROLS AND TRACK: Vallen, by Vallen, Inc. DISPLAY FRAMES: Custom-made, by Lobby Display Company. DRAPERIES AND STAGE CURTAINS: Designed by Helen Paulls, woven by Creative Looms, Inc.; through Swern and Company. FILM CABINETS: Neumade, by Neumade Products Corporation. GENERATORS: Transverter, by Hertner Electric Company. LENSES: Super Cinephor, Series I! (Balcoted), by Bausch and Lomb Optical Company. LIGHTING FIXTURES: through Beaux Arts. PROJECTION LAMPS: Peerless Magnarc, by J. E. McAuley Manufacturing Company. PROJECTION MACHINES: 35-mm.—Simplex E-7, by International Projector Corporation. 16-mm.—Filmoarc, by Bell and Howell Company. REWINDERS: Simplex, by International Projector Corporation; and Goldberg, by Goldberg Brothers. RUBBER MATS: through Swern and Company. SCREEN: Walker PM, by Walker-American Corporation. SOUND: Simplex Four Star, B-60, by International Projector Corporation; with Voice of the Theatre speakers, by Altec Lansing Corporation, SUPPLY DEALERS: National Theatre Supply Division of National-Simplex-Bludworth, Inc.; Joe Hornstein, Inc.; and Capitol Motion Picture Supply. TICKET-ISSUING MACHINE: Automaticket, by General Register Corporation. TICKET CHOPPER: Custom-made, by Lobby Display, Inc. LOUNGE | | i fob | THE FLOOR PLANS of the Park Avenue Theatre—of the stadium level (left) and of the auditorium level (right)—can best be understood by remembering that the unlabeled ell portion of the stadium portion is the upper level of the lobby, thus bringing the main stadium seating area over the lounge. It should be noted that, following a keep-tothe-left theory, egress is made into the lounge, while exiting patrons move directly to the lobby. ON cr! PROVE