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age problem with manager Sanders. The war salaries paid at the Grumman factory nearby caused former cleaning women to earn more money than they could at the theatre, with the chance of getting a part-time cleaning woman remote.”
are noted in these pages.
A most common complaint of many a small-town theatre, particularly in areas where war industries abounded during the war, was that it was impossible to get and keep help for tasks about the theatre as cleaning and maintenance, and service duties such as ushering and cashiering, and the like. Result was that many a small-town manager (and his big brothers in the large cities had the same troubles) found himself performing any or all of these duties at various times.
The situation has not been alleviated to any great extent by the end of the war, primarily because of the fact that theatre wages for this sort of work in
“DOORMAN ARTHUR WALLENHAUPT got his instructions from Manager Sanders, who covered everything from ‘get a gallon of alcohol, some razor blades, and squeegee those front door glasses; that paint has to come off’ to ‘the feature ends at 11:32 p. m.’ Meanwhile, Handyman Smith kept busy at his cleaning.”
1946-47 THEATRE CATALOG
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the smaller cities have always been low, principally because they are on a parttime basis.
Anyway, the result has been that Sanders, like many other managers, never knows when he gets up in the morning what additional duties he will have to perform, but regardless of his problems is always ready to pitch in to do his bit, and it is to the credit of the managers everywhere that they were able to keep going as they did during World War II.
The Playhouse is on a continuous performance schedule from 2 to 11:30 P. M., which is not a common policy in towns of about 8,000 population, but it may be attributed to the fact that when the war
“HERE SANDERS was also having some troubles with the local odd job repairman. The point in question was the repair to the door latch by the repairman, who carpenters, does plumbing, and anything else around town. The exit lock wasn’t fixed, and Sanders told him that he’d better tend to it or else pay back money.”
was on, Hicksville was in the center of a group of war plants, which worked three shifts a day.
As Sanders indicates, “During the war, anything went, but since V-J Day, with about a third of the war employes working, it is a different story.”
Surprisingly, however, business has not fallen off as much as was anticipated, which Sanders attributes to honesty in advertising to a large degree.
Basis of strength of theatres in many small town communities is the opportunity to build good will, in becoming a definite part of the community through contacts with civic organizations, schools, fraternal groups, and so forth. The theatre is not only a citadel of en
“THIS SHOT ISN’T FAKED. When | got to Hicksville, Manager Albert R. Sanders was actually cleaning the lobby of his theatre because he and Handyman Harry Smith were the staff for the morning. Smith was cleaning the theatre in general. Incidentally, the regular vacuum sweeper was being given some needed repairs.’