Theatre Catalog (1947-48)

: no sATHOO COMRUGATED WOOD RELESSED Chika PLASTER, MCriUe | ve Lew SEC IONS. NATURAL = Lal ay COLOR PERT OAT Tate 8 ! ACUSTIL PANEL = = TAANSPAREAT CONTOUR UaTAIN ; a t PeASTER | -— SCREEN thd taTvcoe ——~ LIGMENG STRIP PLASTIC LETTERS IN OMETAL FRANE = —— | FLUSH TOD FRNELS NATURAL FIN GH -—— STATIONARY ORAPE GOLD COLOR SLIDING CURTAIN. ~ «VIEW -OF « PROSCENIUM) « SHOWING: pen ores “ARRANGEMENT OF « CURTAINS THE VIEW OF THE PROSCENIUM (above) shows tke arrangement of the curtains. Sunburst satin screen and contour curtains enclose the screen and the front curved contour of the stage platform. Specially designed downlights play on the curtain and stage, and are operated on a modern dimmer system. The | contour curtain is transparent and the sliding curtain is coral, while the stationary drape is in gold. PLASTER CEILING. SUSPENDED LIGHT TROUGH ON VETAL HANGERS. FLUORESCENT LIGHTS, METAL RAL - BRONTE FRAME CARPETED Stain 54 Ss MEZZIWINE LOCKE in New York, acquainting himself with the latest ideas in architecture and materials in use in the United States. During this period, Costa was constantly working closely with Abe Platt, of Paramount’s foreign theatre department, and he ccnferred often with the members of SHRU. As a result Costa was able to take back with him to Peru new, up-to-the-minute ideas on modern theatre construction and operation, During Costa’s visit to America, Clement S. Crystal and the architects reviewed with him the architectural details, color treatment, type of materials, and operational problems pertaining to modern theatre construction. Costa’s advice on Peruvian practice and customs proved invaluable at these meetings. In setting up the corporation for the Tacna Theatre, Roger Clement, general counsel for Paramount International Films, Inc., handled all the legal matters, cooperating with Doctor Grau, of Lima, Peru, who verified the details so that they complied with Peruvian law. The financial structure of the Tacna Theatre Company is supervised by Milton Kirshenberg, treasurer and comptroller of Paramount International Films, Inc., and treasurer of Tacna Theatre Company. By his guidance, all payments for supplies and equipment are properly made both in the States and in Lima, Peru. Westinghouse Electric International Company designed the layout of the airconditioning system, Mercatoria, S. A., of Lima, Peru, agents for Westinghouse, have the contract for the equipment and installation. Evan Perkins, Paramount’s construction head, cooperated with the Westinghouse engineers to give Lima patrons the best in air-conditioned comfort. All matters pertaining to safety and insurance have the approval of Henry Anderson, who is Paramount’s expert and adviser in safty codes. The various purchases for equipping the theatre were handled by Harry Nadel, of Paramount’s purchasing . department. William Fass, of Paramount International Traffic Department, was invaluable in handling the complicated job of shipping the various items to Lima. This job included the obtaining of import and export licenses, consular approvals, packaging, crating, and arranging for space aboard ship. ; Some of the heavy items that had to be fabricated in New York and shipped to Lima were the marquee attraction boards and large building signs which were manufactured by Continental Sign Company, of New York. The silhouette letters for these signs were manufactured by Adler Silhouette Letter Company, of Chicago, Illinois. The delivery of the furnishings for the Tacna Theatre is under the jurisdiction of Eugene Goodman, who went to Lima in February, 1947, to coordinate the details of checking the delivery of equipment and supplies. He also has acted as liason between Florez y Costa, Inmobiliaria, San Martin, S. A., of Lima, Peru, and Paramount International Theatres Corporation, of New York. Goodman _will be the general manager of the Tacna Theatre, and since his arrival in Lima did an expert job in making preparations for the gala opening. THEATRE CATALOG 1947-48