Theatre Catalog (1947-48)

i. evaithiaes cade ae Bee AN EXCELLENT DISPLAY of both popcorn and candy, with the two portions of the sales area separated by a small counter for easy handling of popcorn sales. Here the most is made of the activities in conjunction with the actual popping of the corn and an ample display of the popped corn. The National Association of Popcorn Manufacturers. WHAT’S POPPIN’ “While the manufacturers of popcorn products have recognized the importance of proper popcorn storage in the operation of their business, it is surprising that many of them have treated the matter so lightly. Taking into consideration the advantages that can be obtained by keeping popcorn in good popping condition, it would seem that this should be high on the ‘must list’ of any manufacturer, large or small.” ADVANTAGES “Of these advantages, there are two very important ones which equal additional profits. The first is a higher quality product, and the second less popping waste. Therefore, in conjunction with using a correct amount of quality seasoning and popcorn salt, and keeping a check on popping equipment, it is equally important that the manufacturer keep his popcorn in top condition. Just as a poor grade of seasoning or salt will not produce a quality product, popping equipment that is not oper 1947-48 THEATRE CATALOG ating efficiently and popcorn that is not in good popping condition can only result in a great amount of waste and an inferior product. In view of these facts, there is no auestion of the importance of each factor involved. However, and as current discussion has centered around popcorn storage, it would be well to review that subject and the factors affecting popcorn expansion. “First of all, let us assume that when a shipment of popcorn reaches your store or plant it is at the correct moisture content and in good popping condition. It is only natural that you make an expansion test when the corn arrives, but how often do you make a similar test? Do you test it regularly before bringing it to the popper, do you condition it if necessary, or do you pop out a hundred pounds or more and then discover that the corn is not popping as well as it did when you received it? If this is the case, and unless you don’t mind losing a lot of money, it is about time you started to do something about it. ARE YOU DOING THIS? “1. Do you check the moisture content and popping volume of the popcorn orderly display of candy in the showcase, as well as the easily reached assortments atop of counter, help to promote the sales of these items. It is also worthy of note that the theatre has arranged, for the major element of decoration, a 40x60 poster of a coming motion-picture attraction. when it is delivered to you? “2. Do you store it in a cool, dry room where it is in contact with natural atmospheric conditions? “3. Do you keep it off the floor to allow air to pass under it as well? “4. Do you store it in a vermin proof room? “5. Do you keep a continual check on its popping volume? “6. Do you bring it to your popper in the best of condition? EXPANSION VS. TENDERNESS “To commercial poppers large and small popping expansion is extremely important. Important from the standpoint that a large expansion during popping is closely associated with tenerness. It also means a greater volume of the finished product from a_ given amount of popcorn. Therefore, it is apparent that popcorn must be kept in good popping condition to get the desired results. OTHER IMPORTANT POINTS “In conjunction with the proper handling of popcorn, there are other factors equally as important. These apply to the 539