Theatre Catalog (1948-49)

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TWO VIEWS OF THE RICHFIELD AUDITORIUM. This room departs from the usual moving picture house design in that almost all painted decoration is eliminated. Wall decoration is obtained by an ingenious adaptation of REFERENCE DATA OWNER: Richfield Theatre, Inc. OPERATOR: A. F. R. Svensson. ARCHITECT: George Becker. SEATING CAPACITY: 920. COST OF BUILDING (including air conditioning) : $175,545.00. ie COST OF EQUIPMENT: $25,105.00. SIZE OF LOT: 114’ x 250’. ACOUSTICAL MATERIAL: Acoustic Celotex Type C-1. AIR CONDITIONING: by U. S. Air Conditioning Corp. CARPETS: Ausable Wilton, by Mohawk Carpet Mills, Ine. CHAIRS: by International Seat Corp. ‘ PORCH ENGENS by Johnson Fare Box 0. CURTAIN CONTROLS & TRACK: by Automatic Devices Co. DECORATOR: Sebco, Inc. DISPLAY FRAMES: Stainless Steel, by Vent & Canopy Co. DRAPERIES & STAGE CURTAINS: by Frosch Theatre Supply. GENERATORS: by Century Projector Corp. LENSES: by Kollmorgen Optical Corp. LIGHTING FIXTURES: Indirect Coveand Down Light Floods, by Electrical Maintenance Corp. PROJECTION LAMPS: Brenkert Enare, by RCA. lighting, using troffers. And, in a unique blend of side walls with screen, the stage drapery is extended back along the walls and illuminated from below. The flat ceiling is painted dark green to eliminate light reflection. PROJECTION MACHINES: Brenkert, by RCA REWINDERS: by GoldE Mfg. Co. RUBBER MATS: by Furness Mat Co. SCREEN: Snowhite, by RCA. SIGN & MARQUEE: by Naegele Advertising Co. SIGN LETTERS: by Wagner Sign Service, Inc. SOUND: by RCA. ; SUPPLY DEALER: Frosch Theatre Supply. TICKET ISSUING MACHINE: by General Register Corp. VENDING MACHINES: Popcorn Machine, by Manley, Inc. WALL FABRICS: by Frosch Theatre Supply. a SS So ES 70 THEATRE CATALOG 1948-49