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OWNER: Estate of Isaac W. Baldwin. OPERATOR: Warner Bros. ARCHITECT: Victor A. Rigaumont. SEATING CAPACITY: 977.
COST OF BUILDING (including air conditioning) : $220,000.
COST OF EQUIPMENT: $60,000.
SIZE OF LOT: 53’ x 163’. ACOUSTICAL MATERIAL: type MW, by: George R. Hall & Sons.
AIR CONDITIONING: 60 tons, by York. CARPETS: Crestwood, by Alexander Smith & Sons Carpet Co.
CHAIRS: Chief, by Ideal Seating Co. CHANGEOVERS: Thide, by Dowser. COINCHANGER: by Brandt Automatic. CURTAIN CONTROLS & TRACK: by ‘Automatic Devices Co.
PeOHeTOR: by Rambusch Decorat‘ing Co.
DISPLAY FRAMES: by Lobby Display. DRAPERIES & STAGE CURTAINS: by Charles H. Kenney Studios. GENERATORS: Robin Imperial, by J. E. Robin, Inc.
REFERENCE DATA
LENSES: by Bausch & Lomb Optical
Corp.
LIGHTING FIXTURES: by Rambusch
Decorating Co.
PROJECTION LAMPS: by C. S. Ash
craft Mfg. Corp.
PROJECTION MACHINES: Super
Simplex, by International Projector
Corp.
RUBBER MATS: by U. S. Rubber Co.
SCREEN: by Hurley Screen Co.
AN & MARQUEE: by Flexlume Sign 0.
SIGN LETTERS: by Wagner Sign
Service, Inc.
SOUND: PG-240, by RCA.
SUPPLY DEALER: Continental Thea
tre Accessories, Inc.
TICKET ISSUING MACHINE: Auto
maticket, by General Register Corp.
TICKET CHOPPER: by Goldberg Bros.
VENDING MACHINES: by Tri-State
Automatic Vending Co.
WALL FABRICS: by Charles H. Ken
ney Studios.
nnn eee ———
VIEW OF THE AUDITORIUM (above left) facing the rear, clearly illustrates the bleacher deck arrangement of Architect Rigaumont’s design. The interior color scheme is blue and coral with modern painted details and upholstered walls of blue damask. Above right is a view of the auditorium facing the stage. The proscenium is composed of parallel tubing not unlike the pipes of an organ. On the side,
right, is a view of one of the lobby stairways leading to the bleacher deck. And below, right, is a view of the theatre front at night with the Strand’s unique illumination in evidence.
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1948-49 THEATRE CATALOG
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~ERIES MOST COMFORTABLE THEATRE ALWAYS TWO SELECTED FEATURES hl