Theatre Catalog (1949-50)

THE CEDAR VALLEY, Rome, Ga. THE LAWRENCE, Trenton, N. J. THE BRANDYWINE, Wilmington, Del. THE TROPICAIRE, Miami, Fla, THE SKYLARK, Pocchontas, Ark. THE VARSITY, San Antonio, Texns THE SIDNEY LUST, Hampton, Va, THE STARLITE, Medford, Ore. THE SKYVIEW, Memphis, Tenn, THE 9 W., Kingston, N. Y. THE PADUCAH, Paducah, Ky. THE CENTURY, Inglewood, Calif. THE RODEO, Tucson, Ariz. THE DUBUQUE DRIVE-IN, Dubuque, Tu, THE SAN PEDRO, San Pedro, Calif. THE MID-CITY, Kenosha, Wis. THE DRIVE-IN, Tallahassee, Fla. THE CHESTER PIKE, Eddystone, Pu, THE TWIN, Cincinnati, Ohio DRIVE-IN THEATRES OF TODAY AND TOMORROW George M. Petersen 233 Better Construction, More Spirited Showmanship, and Linking with Other Forms of Entertainment Predicted SITE SELECTION AND LAYOUT PLANNING George M. Petersen 237 Certain Basic Elements Rate Priority Attention in Choosing Location and Sketching Blueprints ZONING REGULATIONS AND LEGAL DECISIONS ........ 242 A Report on Opinions, Rulings, and Ordinances Rendered by Various Legal and Executive Bodies 1949.50 STRUCTURE AND PRACTICE SURVEY ............ 248 Standard Requirements, Facilities, and Methods for Modern Drive-Ins Are Initially Established Dr. Richard P, White 275 Adherence to a Few Basic Rules and Consultation With Good Nurserymon Produce Drive-Ins of Beauty GENERAL MAINTENANCE PROCEDURES Edward Stanko and L, R. Watson 283 Suggestions to Aid the Operator in Waging a Year-Round Campaign Against a Host of Natural Enemies INSURANCE REQUIREMENTS FOR DRIVE-INS ........... 290 Lack of Experience Has Prevented Broad Coverage, But Some Worthwhile Protection Is Now Obtainable DRIVE-IN ADMISSION TAX RULINGS ....... Gael Sullivan 292 Bureau of Internal Revenue Requirements and Decisions on tho Collection of Admissions Are Clearly Defined INTERCOM SYSTEMS IN CONFECTION SALES ............ 294 Two-Way Communication Between Purchasers and the Concession Stand Speeds Up Without Ramp Vending DAYLIGHT SHOWINGS FOR DRIVE-INS ................. 297 MONKEY VILLAGES AS PROMOTIONAL AIDS Albert H. Reynolds 300 Antics of Exell Circuit Animals Delight Young and Old to Boost Receipts and Confection Sales SPECIAL ADVERTISING OF THE DRIVE-IN Pearce Parkhurst 303 A Review of the Promotional Methods Used by One Manager Which Should Prove Suggestive to Others OPERATIONAL METHODS OF A VETERAN DRIVE-IN GER CULT ea sson iho ie clon dare ons Albert H, Reynolds 310 A Review of Tips on Good Management As Given by Ezell Circuit to Its Individual Operators WEED CONTROL IN DRIVE-INS ...... Alexander M,. Cochran 313 A Few General Tips on Methods and Equipment Used to Destroy Unsightly and Dangerous Plant Growths SURFACING OF RAMPS AND DRIVEWAYS ...........:... 315 A General Outline of Procedures to Bo Followed in Providing Hard Surfaces to Carry Trafic Burdens BOOK TWO: EQUIPMENT Front and Lobby VITALIZING MARQUEES WITH TRAILERS ............... 330 Poblocki Inner-Service Marquee Adupted to Present Scones of Current Shows on Attraction Board Face INTERESTING FRONT REMODELING OF 1949 ............ 339 Before and After Contrasts Mark the Rejuvenation and Modernizing That Gave Many Theatres a New Face Interior and Auditorium 2E SEES TE ia Harold Burris-Meyer and Edward C, Cole 354 Patrons’ Visual Comfort Determined By Auditorium Shape und Lighting Design ESCALATORS TO AID BALGONY PATRONAGE ........... 363 Elimination of Stair-Climbing Fills Empty Seats By Attract ing Increased Use By Adult Patronage Projection and Sound OPTIMUM PERFORMANCE OF HIGH-BRIGHTNESS CARBON ARCS ........... M. T. Jones and F, T. Bowditch 392 Results of Tests Using Both Water-Cooled und Air-Cooled Methods Aro Analysed and Compured THE SIMPLEX X-L PROJECTOR AND SOUND SYSTEM.... 396 Years of Exhaustive Research and Testing Result in Many Worthy Design and Operating Improvements EFFECT OF CARBON COOLING ON HIGH-CURRENT AR CS erecta: vs scans neha aaedan Wolfgang Finkelnburg 401 Net Voltage Drop by Positive Carbon Cooling Reflects Arc Changes Due to Heat Differences Heating, Ventilating and Air Conditioning PRACTICAL OBSERVATIONS ON THEATRE AIR CONDITIONING, HEATING AND VENTILATING ............... 430 A Summary of the Available Methods and Accepted Practices in Theatre Buildings New Products, Supplies, and Supply Dealers NEW INTRODUCTIONS DURING 1949 ..............20.000: 440 THEATRE SUPPLY DEALERS OF THE UNITED STATES 447 Comprehensive Listing of Names, Addresses, Personnel, Products, and the Areas Served SUPPLY DEALERS OF THE DOMINION OF CANADA ..... 463 Con piatientival Lining sot Names, Addresses, Personnel, roducts, an no Areas Serve SUPPLY DEALERS OF THE REST OF THE WORLD ...... 464 Comprehensive Listing of Names, Addresses, Personnel, Products, and the Areas Serve HEARING AIDS DEVELOPMENTS ...............0.00s0ee0e 473 dks Deaf Patron's Lost Dollar Is Recovered by Unique System BOOK THREE: MANAGEMENT Methods, Practices, and Maintenance 1949 NATIONAL CENSUS OF THE THEATRE INDUSTRY 482 Pertinent Details Regarding Operation, Structure, Equipment, and Methods Never Previously Surveyed MODERN THEATRE REQUIREMENTS...R. H. McCullough 490 Condensed TOA Report of Recommendations Demonstrated to Have Practical Application FACTORS IN MODERN THEATRE APPRAISAL J. Solis-Cohen, Jr., M.A.I. 492 A Brief Survey of the Elements Which Determine a Value for Purchase, Investment, or Mortgage Aims Extra Profits HOW TO GET THOSE SWEET EARNINGS J. J. Fitzgibbons, Jr. 502 A Number of Helpful Suggestions on the Planning and Operation of a Successful Confection Stand AN ATTENDANT’S SIMPLE UNIFORM .............0.0000% 506 An Efficient Apron, Made in a Jiffy, Dresses Up Concession Stand Personnel at Moderate Expense Television and 16 mm. Film THEATRE TELEVISION TODAY AND TOMORROW Nathan L. Halpern 512 A Shrewd Analysis of Television in Its Relation to the Theatre and Its Use As a Boxoffice Help A DUAL EQUIPPED SCREENING ROOM .................. 517 Miniature Theatre Provides for Both l6mm und 35mm Film Showing to Meet Requirements of Any Occasion Indexes COMPLETE SUBJECT INDEX TO 1949-50 EDITION The Entire Editorial Materinl Is Indexed and CrossIndexed for Easy Reference Use CUMULATIVE INDEX TO ALL PREVIOUS EDITIONS .... 524 Topical References to All Articles Published in Prior Volumes of THEATRE CATALOG