We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
S. CHARLES LEE continuen
Coloriul Recent Theatres
THE PICWOOD, LOS ANGELES
Although situated on one of the city’s most heavily traveled broad boulevards, the Picwood has wisely been provided with ample parking facilities to accommodate the automobiles of both neighborhood and transient trade. Patrons of both classes are readily attracted to the theatre by its dominating front, on which neon lighting has been used to a more than generous extent. Ribbons of neon tubing flow gracefully up and down the front of a pylon on one side, while vertical neon stripes surface the huge paneled front on which the theatre’s name has been traced in gigantic letters. The towering pylon and impressive name lettering are of such size that they seemingly dwarf the marquee and boxoffice.
The conventional rectangular interior floor plan encompasses the acme in luxurious appointments within its boundaries. The ornate grandeur evident in the foyer and the adjoining lounges is carried on into the massively decorated 1,000-seat auditorium. Sight lines throughout the auditorium and the 500-seat balcony have been carefully studied to provide a good view from any angle, an objective attained in the very front of the theatre by a reverse floor slope. The tropical wall murals are highlighted by indirect lighting which emanates from troughs secreted in the stepped ceiling. Storage rooms have been provided on either side of the stage.
RIGHT: The foyer gives the entering patron an immediate and pervasive sense of luxurious magnificence with its rich carpeting and distinctive waffle dome ceiling. The candy stand has been so effectively spotlighted that it is practically impossible for him to overlook it. BELOW: A baroque tie-back effect has been accomplished with plaster in the front of the auditorium, which has a fully draped, open proscenium. Indirect lighting shows up the wall murals to good advantage as well as providing adequate illumination.
1949-50 THEATRE CATALOG