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THREE-DIMENSIONAL MOTION PICTURES 13 have been drawn into these theaters because of the new dimensions, rather than the subject matter or merit of the film story. Bwana Devil, the first full-length feature picture in three dimensions, if made on the old two-dimension standard process, would be classed as a U4 B" picture, and at that would have had to be ""pressure" sold to exhibitors. Today this picture is outdrawing any and all of the recent Hollywood pro ductions. Third dimension is drawing the crowds into the theaters in spite of the poor program qnality of the picture story. The series of "shorts" making up the first program for the Cinerama debut were, of course, all carefully chosen and specially made for the expanded screen. The projected Cinerama picture is far from perfect, but these imperfections have been more noticeable by the technical minded than the average theater-goer. Distortion at the extreme sides of the "wrap-around" screen is most pronounced, the overlap between pictures is noticeable (three pictures from three projectors are projected onto the screen simultaneously), and the light, and color values of the light, from the three arc lamps used in projection is not constant or uniform. These defects will, of course, be cor rected in time. In spite of these defects, people are clamoring for tickets to the show; at the time of writing this, tickets are being sold three months in advance, special busses are being chartered to bring groups of people to the show from outlying cities. This de mand for tickets has been created largely by word of mouth advertising by those who have seen Cinerama. It may be that the introduction of these systems at this time will prove to be the stimulant that has been needed by the industry since the advent of home television. Both producers and exhibitors should keep in mind the fact that it is only a question of