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MOTION PICTURES 1 to install the equipment in the theater on Broadway, but it has been estimated that the equipment and installation ran somewhere between $50,000.00 and ยง100,000.00. ^ We repeat, the exhibitor will have to give full, serious consideration to the question of equipment. Don't let us forget what happened during the early days of sound. The most important question before the industry right now is one of standardization of the new three- dimension equipment. The Motion Picture Research Council in Hollywood and the S.M.P.T.E in New York City should get together with manufacturers and exhibitors, to set certain standards for the equipment, and, as far as is practical the equipment should be interchangeable. Otherwise producers are going to lose some outlet markets for their pictures, while the ex hibitor is going to have his choice of film product greatly restricted and curtailed. Without standardi zation the cost of equipment for these new mediums, and the cost of installation of same, will be well beyond the reach of a great number of exhibitors. We repeat, let us not forget the early days of sound. What it will cost exhibitors to convert over to the new third-dimension or expanded screen, cannot be ap proximated until such time as plans are made for the standardization of equipment, and the production costs are known. Certain important accessories for the showing of the proposed expanded screen picture are not yet in production. We are referring to the special compression and expansion lens required in the CinemaScope process to be marketed by Fox. With some of the systems, exhibitors will be forced to replace much of the present projection equipment, such as generators, arc lamps, rectifiers. Most of the systems will call for a much higher amperage at the