Ballyhoo (Jun 1960)

Record Details:

Title:
Ballyhoo
Date:
Jun 1960
Volume:
Time Out for Ticket Talk (Jun 1960, no date)
Leaf #:
0005
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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Cap'n Andy, MC of a children’s cartoon | show on CHCH-TV, arrived at the Capitol | ‘fheatre aboard the St. Catharines fire department’s aerial truck No, 1 to open the first in a series of shows for the juniorfire depart Cap'n Andy of CHCH-TV, at| the Capitol Theatre to start/ior fire department will be! 'the St. Catharines junior fire| held June 25, \department, had an oppor-| = jtunity to assist city firemen in} ja misor emergency Saturday. fy While about 700 school chil-| ijdren were watching the free! ||shows inside the theatre al ytruck delivering laundry bleach) |passed on St. Paul St. Some of/' the bottles broke and a few| gallons of bleach poured from} the truck onto the read. j f| “Fire Chief L. Arthur Burteh,| ,jeoncerned lest pedestrians) tiwere splashed phoned for a} + fire truck to hose the street. | | When the firemen arrived | "Cap'n Andy was on hand to | -| assist them in spraying the | ¥ bleach from the road. ‘ ‘+ Earlier Cap’n Andy opened the first meeting of the St. Catharines junior fire department. Also on stage at the ‘Capitol were Mayor Wilfred R. Bald, Chief Burtch, Fire Prevention Officer. Ken Roberts, Platoon Chief William Yaxley and Lieut. Don Crooks of the Hamilton. fire department. Other. city firemen passed out a list of questions. to the children. Answers will be judged by fire department officers and the winner will be t St Catharines Standard June 6, 1960, p. 12 ment, Here he shows a piece of equipment to four junior firemen, from left: David Saxton, 13; Pat Wardell, 9; Diana Hayes, 12; Alex | | Purdie, 14, Cap’n Andy Helps In Emergency Job The next meeting of the jun-} ‘Busy Day Set for | \Cap’n Andy Cap'n Andy of CHCH-TV in) Hamilton will have a busy day in| the city tomorrow. : i He will arrive at the Capitol| ‘Theatre at 10 a.m. for the first ‘|meeting of the St. Catharines {junior fire department. . About 2,000 school children are expected to attend the two shows, at 10 a.m. and noon, | Cap'n Andy will be on stage} jat the theatre to present draw ‘| prizes during the shows. Lieut. Don Crooks, public relations of-| jficer of the Hamilton fire dejpartment and frequent visiter on| |Cap’n Andy’s TV show, will also! be a guest. ; Fire Prevention Officer Ken| Roberts and Platoon Chief William Yaxley of the St. Oath‘|arines fire department will igive a fire safety talk, The aim jaf the junior fire department is ‘to teach children to be aware of ‘possible fire situation, to stop! ‘fires before they start. | Besides appearing at the opetting shows of the junior fire department, Cap’n Andy will jtake part as an official im. the ‘Soap Box Derby. Mayor Wilfred R. Bald, Reeve Ivan Buchanan and-Cap'n Andy ‘will judge contestants in the ‘contestants in the costume contest which precedes the derby. Cap'n Andy will also be a | | | Saturday night. TV the Be Pal ii sEaEe ili : St Catharines Standard June 2, 1960, p. 9 [guest at the Soap Box banquet St Catharines Standard June 3, 1960, p. 2 rie BE f i *E