Ballyhoo (Sep 1960)

Page scan 0003 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Sep 1960
Volume:
Time Out for Ticket Talk (Sep 1960, no date)
Leaf #:
0003
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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3 Original “Horror” ah Film Classics! Pre-Show Dancing in > the aisles 11.30 p.m. to 12.30 a.m. i + All Seats 75c—incl. tax FRIDAY | CKCY RADIO WILL BROADCAST “TEENAGE REQUESTS” DIRECT FROM THEATRE STAGE ~ 11.30 p.m. to 12.30 a.m, — , Basil Rathbone ub sm? | On Our Bela Lugosi in Son of Frankenstein | hl ” Spot Dance Prizes Lon Chaney in Son of Dracula Every 10 Minutes ; | bi 73 Dance ‘Sesion! me Son of Dr. Jeckyll Heyward in \ Candy Bar Open Until 2.00 a.m. Screen Show For Your Convenience! Box Office Opens 11.00 p.m. Hot Dogs Pop Corn Starts At candy... toy. Sranen 12.30 a.m. 5 No One Under 16 Dancing: 11.30 « 12.30 Will Be Admitted! 0 FAMOUS PLAYERS THEATRE RRA AR The Sault Star, 22 Sept 1960, p. 30