Ballyhoo (Oct 27, 1960)

Page scan 0002 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Oct 27, 1960
Volume:
Time Out for Ticket Talk (Oct 27, 1960)
Leaf #:
0002
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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AND AWAY WE GO! : It is most important for every manager to hold a meeting with his staff just as soon as he receives a copy of this Bulletin. Discuss the sale of these Books of Theatre Tickets from every possible angle. ONLY A MANAGER WHO IS ENTHUSIASTIC ABOUT THE SALE OF THESE BOOKS CAN PASS HIS ENTHUSIASM ON TO HIS STAFF! You can follow your own formula for promoting the sale of these books in order to take advantage of conditions that are peculiar to your ow locality. A sales meeting should be held at least once or twice a week to report progress and to discuss any sales problems that may arise. Please bear in mind that there must be no attempt to press sales upon the regular customers to substitute normal ticket buying. While we cannot refuse a sale, the primary purpose of these "Gift" Books is to fill a desire on the part of the public to give theatre tickets to their relations and friends at Christmas. AND EMPHASIZE THIS.......+. A COMMISSION OF 10% ON PERSONALLY PROMOTED SALES WILL BE PAYABLE TO ALL BONA FIDE EMPLOYEES DURING THE PERIOD OF THE CAMPAIGN. IT IS UNDERSTOOD, OF COURSE, THAT THE COMMISSION IS PAID FOR SALES MADE OFF THE PREMISES ONLY. KOK KOK KOK KOK * ROKK K KOK OK NOW .... order your accessories .... extra one-sheets and streamers .... newspaper mats .... counter cards .... and all the aids specifically designed to catch the eye of your patrons and potential patrons. A note to this office outlining your needs is all that's required. R.S.V.P. -again this year we are asking all managers to write this office and keep us informed as to the progress of their campaign. NORMAN BARKER, PUBLICITY DEPARTMENT, October 27th, 1960.