Ballyhoo (Oct 27, 1960)

Page scan 0003 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Oct 27, 1960
Volume:
Time Out for Ticket Talk (Oct 27, 1960)
Leaf #:
0003
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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=e CHECK YOUR ACCESSORIES FREE BONUS TICKET ONE SHEET SANTA CLAUS GIFT TICKET ONE SHEET NEW RADIO TRANSCRIPTION GIFT TICKET AD MATS # GIFT OF HAPPY HOURS LETTERHEAD COUNTER CARDS BOX OFFICE STREAMERS eeceecoses &@ COMplete arsenal of aids to help your sales BUT REMEMBER -THESE ARE JUST AIDS -YOUR BEST BET, PROVEN EVERY YEAR, IS ........+.PERSONAL CONTACT! .+...+AND THAT ACCESSORY AT YOUR ELBOW! Yes, right there in your telephone is a ready source of extra sales of Books of Famous Players Theatre Tickets. Have you put it to work for you? TRY IT! * A WEEKLY REPORT OF SALES MUST BE MADE and sent to Head Office * in Toronto, enclosed in a separate white envelope clearly marked * "AUDIT DEPARTMENT, BOOK TICKET SALES." (This may be inserted in * the Theatre's regular Weekly Report Envelope to save postage.) *! Book tickets out in hands of salesmen are to be considered as * unsold books on hand at the theatre. * * KKK KKK KX