Ballyhoo (Oct 27, 1960)

Page scan 0004 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Oct 27, 1960
Volume:
Time Out for Ticket Talk (Oct 27, 1960)
Leaf #:
0004
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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“3 RADIO TRANSCRIPTION Many of you will be using the new Famous Players Jingle Transcription introduced at the recent National Convention. This disc has three "cuts" ... 30 seconds (for one minute spots), 11 seconds (for 20 second spots) and 7 seconds (for 10 second station identification breaks. ) BELOW ARE SAMPLE "LIVE" TAGS FOR USE BY YOUR LOCAL ANNOUNCER FOLLOWING % THE JINGLE: KKK KKKKREKKK HK KKH KKK KK THIS YEAR GIVE THE GIFT OF HAPPY HOURS .... BOOKS OF FAMOUS PLAYERS THEATRE TICKETS PACKAGED IN GAY GIFT ENVELOPES. NO NEED TO WORRY ABOUT SIZE OR COLOR WHEN YOU GIVE BOOKS OF FAMOUS PLAYERS THEATRE TICKETS ..... AND EACH BOOK CONTAINS A FREE BONUS ADMISSION TICKET. SOLVE YOUR GIFT GIVING PROBLEMS THE EASY, THRIFTY WAY -GIVE BOOKS OF FAMOUS PLAYERS THEATRE TICKETS -NOW ON SALE AT THE eeeoeoeeneoen eva ee THEATRE. KEK KNKKKRKKKKHKKKEKKKKKEKE SOLVE YOUR GIFT GIVING PROBLEMS THE EASY, THRIFTY WAY .... GIVE BOOKS : OF FAMOUS PLAYERS THEATRE TICKETS .... NOW ON SALE AT THE ..ceseseeee THEATRE. THE GIFT OF HAPPY HOURS .... NOW ON SALE AT THE ........-.... THEATRE. KX HEHK KKK HHKKKXHH KEE KE XY