Ballyhoo (Oct 1960)

Page scan 0005 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Oct 1960
Volume:
Time Out for Ticket Talk (Oct 1960, no date)
Leaf #:
0005
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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“Elmer the Safety Elephant’’ Safety & Screen Shows Starting Saturday, October 15th and Continuing Until Saturday, December 17! 1959 ONTARIO SAFETY LEAGUE AWARD HAS BEEN PRESENTED TO ALGOMA THEATRE! FREE Admission Courtesy SPONSORED BY YOUR LOCAL of: %* Gartshore Construction K i N S M N C [ J 6b w Capy’s Restaurant % Goldenberg Furs : ssa" | ayy CITY POLICE DEPT. Hey Kids Clip This As a Reminder to Attend the Free Shows Saturday Mornings at the Algoma Theatre! I OCT. 15 — “LONE RANGER & LOST CITY OF GOLD” (Color) Also .. Cartoons and Comedies. | OCT, 22 — “FRANCIS IN THE NAVY” (Talking Mule Comedy Feature) — Cartoons and Comedies | OCT. 29 — “ABBOT AND COSTELLO GO TO MARS” — 2 Color Cartoons: Also | NOV. 5 — “BLACK BEAUTY” (Story of a Horse) — also . . . Cartoons and Comedies. NOV. 12 — “TOBOR THE GREAT” (Science Fiction Feature) — Also . . Color Cartoons. NOV. 19 — “JUNGLE MOON MEN” (Jungle Jim Feature) — Also . . Mr. Magoo Cartoons. NOV. 26 — “TOMAHAWK TERRITORY” (Starring Buffalo Bill) — Also , . Cartoons and Comedies, j wud DEC. 3 — “FRANCIS COVERS BIG TOWN” (Talking Mule Feature) — Also Bugs Bunny Cartoons DEC. 10 — “THE LONE RANGER” (Color Western) — Also .. Walt Disney Cartoons. DEC. 17 — 3 STOOGES COMEDY and 12 “TOM & JERRY” Color Cartoons. The Sault Star, 1 Oct 1960, p 24