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Ballyhoo (Nov 2, 1960)

Page scan 0004 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Nov 2, 1960
Volume:
Time Out for Ticket Talk (Nov 2, 1960)
Leaf #:
0004
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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This year we are asking all managers to compile a list of names of those people in your area who purchase our Books of Famous Players Theatre Tickets. We understand some of your staff jealously guard their own private list of contacts but you can assure them that this list is required for future mailing purposes ONLY. It is not necessary that all individual book purchasers are on this list but shops and companies that normally purchase a number of books should be recorded. KKH KKHKHKKRKKXKHKKEK AND A REMINDER FROM DICK G3ERING Return express prepaid ALL Old Style Books to Famous Players Canadian Corporation Limited, Ticket Warehouse, 69 York Stree’, Toronto 1, Ontario. ¥X¥HKEKXKHKHKH KE He HH KX From now on until the end of the Christmas Selling Campaign, Form T-145, Record of Book Ticket Sales, is to be regularly prepared on each Friday of every week and sales proceeds promptly deposited. The white copy of the Sales Report with deposit slips attached is to be sent in to Famous Players, Audit Department, 130 Bloor Street West, Toronto 5. This may be inserted in the large Manilla envelope which is despatched weekly to this office and contains normal weekly reports of operations. XX KKKEKKKe KEKE KE KKK Norman Barker, PUBLICITY DEPARTMENT. November 2nd, 1960.