Ballyhoo (Nov 28, 1960)

Page scan 0001 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Nov 28, 1960
Volume:
Time Out for Ticket Talk (Nov 28, 1960)
Leaf #:
0001
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

PUT YOUR THEATRE ON THE ENTERTAINMENT MAP......... Concerning the map display piece in your lobby, Eddie Newman, manager of the Capitol theatre, Winnipeg, has taken this project a giant step further. Eddie mounted his map on a piece of beaverboard then punched out the larger cities and towns with a leather punch. He then pasted colored gelatin or cellophane to the back of the map and mounted the map on the front of a shadow box. Lighted from behind with incandescant bulbs which operate on a flasher, Eddie reports this display is a real eye-catcher. Eddie has lined up a couple of large restaurants to display these maps in their windows during the peak Christmas shopping period. WE ALSO TIP OUR HAT TO......... Dick Letts, manager of the Strand theatre, Vancouver, has sent along a sketch of cards he had his local sign man prepare in very bright colors. (Size about 20" by 8") * * * A FREE TICKET IN EVERY BOOK! * % * * 25¢ tickets 75¢ tickets $1.00 tickets * % * * 6 for $1.25 5 for $3.00 5 for $4.00 * % * These cards stress the number of tickets in the various books and Dick notes that the actual listing of the number of tickets fcr the money seemed to merit the patrons consideration. These cards sniped to your poster material or spotted around the lobby would be very effective.