Ballyhoo (Dec 16, 1960)

Page scan 0001 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Dec 16, 1960
Volume:
Time Out for Ticket Talk (Dec 16, 1960)
Leaf #:
0001
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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= GIFT TICKET CAMPAIGN 1960 Well, Gang, this is it. The final week of the 1960 Campaign and the week we go after THE LAST MINUTE SHODDER. Gift ticket newspaper ads, particularly on Thursday, Friday and Saturday should carry the bold headline "HEADQUARTERS FOR LAST MINUTE SHOPPING" or "LAST MINUTE GIFT PROBLEMS SOLVED HERE." An all-type ad with a holly border and with one of the above headlines could reads... .. see No need to worry about size or color when you give EBooks of Famous Players Theatre Tickets... and there's a free bonus ticket in every book} Packaged in colorful gift envelopnes (no bother about fancy paper and ribbons) Books of Famous Players Theatre Tickets make the perfect gift and are budget priced from -----------------Free delivery to your door -or across the country! Yes, you can solve last minute gift problems in a minute at the ---------------theatre. (Be sure to include your address and telephone number in the ads.)