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An instance will illustrate the point which I am trying to bring out. One of the largest distributing combinations in the country shortly after their organization decided to run a trailer with their trade mark on all of their reels. They made an appropriation of stupendous proportions to bring this trade mark before the public by a national advertising campaign in magazines, newspapers and billboard space. I was assigned the task of making the negative for the trailer, pieces of which were sent to each company releasing through this organization. I made the negative with the frame line conforming to the standard of the principal member. It took nearly four months to bring this trailer into use among the different releasing companies, during which time it was necessary to remake an exact duplicate for each and every releasing company with a different frame line, and one company was even so sadly mixed that it required a frame line change to correspond to each camera that it owned, they were not able to put two camera men on the same job as their frame lines did not correspond.
A large number of camera men at the present time own their own outfits. This measure was adopted by them in the beginning as a measure of self -protection against the junk-boxes with which the manufacturers expected them to work.
As soon as the manufacturers found that the camera men would buy their own cameras many of them ceased providing cameras and depended altogether upon the heterogeneous collection of outfits that their camera men provided.
This situation is absurd — can you imagine a serious manufacturer of automobiles or machinery who would expect a workman to come into his factory with an arbitrary set of limit gauges and expect to assemble a product made by this workman with the product of other workmen when their measurement standards had never been compared ?
That, gentlemen, is exactly the situation in a number of studios today where they are spending into the millions of dollars each year for the production of feature pictures de luxe.
You are all well aware that I might go on with an almost interminable list of evils that are crying out for extermination at your hands but I would be taking up time which would be better spent by you in devising remedies that are so sorely needed.
Fellow members, upon your decisions at this and coming meetings rest the savings of untold amounts of unnecessary waste in time, money and material.