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for the same color, the engineer cannot make the best machine attainable. Standardization of tint will change all this favorably.
Another very fruitful source of investigation is the excessive loss of light in the optical system of our projectors. In no other lighting system are such losses to be found. In searchlight work 60 to 90% efficiency is common, while in motion picture projectors, efficiencies of less than 5% are the rule. I think you will agree with me that this is a promising field of research. The beam of light in our picture machines is only a parallel searchlight beam somewhat more concentrated, and intercepted by a stencil which causes shadows, half-tones and high lights on the screen to produce a picture in monochrome.
Perhaps no other single object has more warrant for intensive study by our Society than this one of light conservation for it has many and rather wide reaching effects. Not only will it have a bearing on education by making this universal printing press available in more remote places than is possible now, but it will materially reduce the fire risk by reduction in the heat attendant on the production of light.
In the arc lamp the light falls off directly as the current, while the heat as the square. Therefore, if the current and therefore the light can be reduced by four the heat will be decreased by sixteen, certainly an object worthy of the attention of any of our engineers.
These are but suggestions, for there are many subjects needing our attention. The laboratory of the producers has not yet given us the membership greatly to be desired in our discussion of problems involving the art where production touches elbows with reproduction.
When all these things have received deserved attention, our work throughout the world will be more and more felt, for it is not with cold reasons that we may judge of the possibilities of our industry when standardized.
The motion picture is a new teacher speaking to every man in his own tongue, including those who cannot read printed characters at all. It is also a new art expression. For centuries we have had the art of form, architecture, sculpture, drawing; the art of sound, music and singing; now we have the art of motion, and its limitless possibilities as an instrument of expression are but just beginning to attract the artist. The industry has brought forth a new type of artist. Let us quickly get a standardized medium for this new artist.
SOCIETY HISTORY
Our Society has now definitely reached the growth where its influence is sought. This enviable state is gratifying to me, personally, as you will see if you will permit me to recount the history of its birth.
Every national organization of the motion picture industry, by whatever name, has had its Committee on Standards. I was first elected to membership on that Committee of the Motion Picture Board of Trade. We met once, then "blewey." I was next elected on a similar Committee of the present National body, and on call made a trip from Washington to New York to find not a single other member or officer present, with the exception of the secretary of this Com
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