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This odd-sized machine and its film were, of course, regarded as an outlaw and suffered from the combined attacks of all other manufacturers of portable projectors designed to use the ordinary celluloid film.
In spite of the fact that the early users of the odd-sized machine were limited to the use of a very restricted repertoire of available subjects; in spite even of the fact that the earlier models of the machine had rather narrow limitations as to size and brilliance of picture, it has achieved some measure of success, as evidenced by the simple fact that more than ten thousand of them have been sold and are used all over the world, and more than 25,000,000 feet of printed positive on slow-burning stock has been made therefor.
The only possible explanation of this success lies in the fact that it was something that the public wanted. But why did they want it? At every stage of its career, this odd-sized machine has been exposed to the keenest individual and collective competition of all makers of portable projectors using standard celluloid film.
The answer requires but one word — safety.
\i safety were the single and only advantage to be derived from this adoption of the new width and perforation, it would still be more than amply justified. But there are also other good and important advantages inherent therein. As a matter of fact, the adoption of the new standard is not merely a matter of business policy, but as pointed out above, it is an imperative necessity for the self-preservation and insured permanency of the portable projector industry. Anything short of a real approved projector is regarded as dangerous by the insurance, State and Municipal authorities and the user thereof with celluloid films is regarded as a menace to public safety.
Having decided that the industry absolutely required a new standard width and perforation, your Society naturally and wisely adopted one that makes immediately available some 25,000,000 feet of existing positive stock and also the facilities of several established plants for the further production of additional films, as they may be required.
Economy In the Use of the New Standard
In these days of increasing cost of materials, the item of economy is certainly one to be seriously considered.
The Eastman Company have been furnishing the new standard narrow-width at 80% of the cost per foot for ordinary width. Furthermore, the new standard narrow-width film will contain twenty pictures per foot instead of the sixteen of the present celluloid film. These two factors result in a combined economy or saving of 36% in the cost of stock for any given production. There is also, of course, a very considerable saving in the use of chemicals for developing, and also in the general handling and transportation of the narrow-width film, of which 800 feet in length is equivalent to the ordinary 1,000 foot celluloid reel.
Durability
Film experts seem to fairly well agree that the present deterioration in use of ordinary film is greater than it would be if the perforations were less numerous. In others words, that standard film is weakened