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The Publix Theatre Managers School — Barry 37
Which Justify Circuits; The Inter-relation of Production, Distribution and Exhibition ; The Factors Which Determine the Selection of Theatre Sites; Ventilation; Fireproof ing ; Maintenance of Equipment; Contact with the Community; House Service; Orchestra and Organ Music; Projection ; Theatre and Stage Lighting; Presentations; Prologues; Exploitation; The Principles of Motion Picture Theatre Advertising; Mechanics of Newspaper Advertising; Outdoor Advertising; Window Display; The Preparation of Newspaper Advertising and News Stories; Publicity; Tie-Up with National Campaigns; Children's Matinees; Holiday Programs; Psychology of Entertainment; Principles of Business Management; Effective Expression; Program Building ; Theatre Insurance ; Accident and Fire Prevention ; and Theatre Accounting. No attempt was made here to list completely the subjects in which training is given but rather to show that the fact is realized that the activities of the capable theatre manager are varied.
It will take some time for the results of such training to be felt, because those who complete the training at the school do so with the realization that their training has only started; that it will take long experience to round it off. So this is no time to make any statement concerning the results of the Managers School. In the meantime, as we watch developments in the Motion picture industry, we can realize that the place for the most striking development during the coming years, which will bring an increasingly greater percentage of the American public to a greater love for motion picture entertainment, will not be in production or in distribution. For they have reached a standard which leaves less room for improvement. The most striking improvement will be in motion picture theatre operation.
DISCUSSION
Me. Hill: I think we are indebted to Mr. Barry for telling us about this School. It is a distinct step in the right direction. Viewing it from an engineering standpoint, I think it will give us an outlet for our efforts that has been lacking. The theatre manager must be the one to pass final judgement on new developments. Heretofore, being untrained in the fundamentals of his equipment, he has had to rely largely on the supply dealer, who in turn was seldom in a position to furnish unbiased recommendations. Forming as it does a nucleus of theatre managers trained in the engineering field, I feel