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52 Transactions of S.M.P.E., Vol XII, No. 33, 1928
show, the most important one being shown at the last session. On Sundays and holidays there are shows at 11:15 in the morning and another at 3:15 in the afternoon. The double feature program exists in a majority of the countries and lights are flashed on between reels in order that the people in the audience may see who's who and who's there. During every other interval, advertising slides are shown. These interruptions afford the management an opportunity to gain or lose time for if the picture is long he cuts his intermissions short or neglects them altogether, though in the latter case the audience rarely fails to stamp or howl its displeasure, especially on "social" days when one goes to the motion pictures because it is the thing to do; correspondingly, if the picture is short, intermissions are lengthened.
Amusement taxes in Latin America are most generally moderate as compared with those existing in Europe. In some instances, however, heavy taxation does act as an obstacle to the development of the theater business such as the heavy taxation that was imposed on the theater owners in Guatemala, necessitating the closing down of all the motion picture houses in Guatemala City from January 16, 1928, to February 2, 1928, as a protest to the government.
Censorship of motion pictures in Latin America while not very strict is enforced very rigidly on one point at least. If any American picture uses a Latin American type as the villain it is in for trouble throughout all Latin America. In fact several years ago the product of several American film companies was banned in Mexico for the indiscriminate use of Mexican villains. Producers have been more careful recently in this regard and have tried to conform with the very natural prejudices of Latin Americans in this direction.
The Far East
The Far East is steadily rising as an important market for American motion pictures. Australia has long been one of our best mot ion picture customers, and not only here but elsewhere American pictures are becoming increasingly popular. Indeed with the single exception of Japan, films from the United States occupy nearly 90 per cent of the total screen showings in this section of the world.
While t here is not much production in the Far East as a whole, Japan nevertheless, is the only country' in the world — with the