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Report of the Advertising Committee
GUR committee takes pleasure in calling your attention to the advertising appearing in the Montreal Transactions of our society. The class of advertising and the amount speaks well of the co-operation of our individual members and your committee takes this opportunity of expressing their appreciation of the prompt response from the manufacturers who are represented in this advertising.
The advertising for the year 1920 will increase the income of the society by the amount of $855.00, and we sincerely hope that the compensation to the advertisers will be in like proportion.
Your committee has made no attempt to obtain further advertising for the Dayton Transactions for the reason that they thought it best to see how their first venture in advertising was taken.
Your committee would recommend two general subjects for your consideration, and for the consideration of the new Advertising Committee.
The first recommendation is that a concerted effort be made by individuals in the society to obtain advertising from the producers, and to obtain more diversified advertising from the manufacturers represented in the society and those not represented.
The second recommendation is that our rate classification be revised. This revision to include, first, increased return for preferred space such as space next to reading matter, and the last page of advertising ; the second being a differential in price between those companies represented by membership and those companies not represented by membership.
Our present price for advertising space is a quarter page in two issues $25.00, one-half page $35.00 for two issues, and a full page $50.00 for two issues. The committee would recommend that the last page of advertising be sold as a full page for two issues at a price of $85.00 and that the page next to reading matter be sold as a full page at a price of $85.00 for two issues, the inside pages to remain the same price. Your committee would further recommend that an increase in the advertising rate of 10% be assessed against those companies wishing to advertise but which have no representative in our membership. Your committee would further recommend that those companies who have representation in the society be given first choice of preferred space.
For the purpose of action your committee presents the following resolutions :
Whereas there are certain advantages in obtaining certain space in our Transactions for advertising, and
Whereas the society believes its membership should have an advantage over non-members in advertising rates, and
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