The Truth About the Movies, by the Stars (1924)

Record Details:

Title:
The Truth About the Movies, by the Stars
Date:
1924
Publisher:
Hollywood, Calif., Hollywood publishers, inc
Volume:
The truth about the movies
Leaf #:
000507
Language:
English
Subjects:
motion pictures, Motion pictures
Collection:
Hollywood Studio System
Format:
Books
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
November 03, 2022
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THE TRUTH ABOUT THE MOVIES 501 must be truthful. Truth may be either interesting or not, according to the manner in which it is presented. Because of its nature, motion picture publicity is picturesque. Through its publicity channels, the "silent drama" speaks with a <strong voice. More people are interested in the movements of picture players and the making of pictures than in the national debt or the state of the money market. Motion picture publicity satisfies a universal demand for information about the world's most colorful industry. Daily it fills hundreds of columns with news and pictures. Advance publicity on pictures creates pleasant anticipation. When a hundred million people enjoy the thought of seeing a picture several weeks or even months before it is released, motion picture publicity has accomplished more than enough to justify its existence. West Coast Publicity Director ^ % The next step in picture development, says B. P. Schulberg, is the making of specialized productions for showing in certain localities only. The problem play may be made for big city showings only, the wholesome American drama may be made for general showings in the smaller cities and towns, while children's plays will be found in play houses devoted exclusively to the entertainment of juveniles in the near future.