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There was a time, and it wasn’t too long ago, Junior, when the stars ruled Hollywood. No matter how bad the movies were, fans would stam¬ pede the box offices just to catch an¬ other glimpse of Clark Gable or Mickey Rooney or Hedy Lamarr. As a result, each movie studio had long lists of stars under contract. It was expensive, but it was good busi¬ ness. Movies starring, say Lana Tur¬ ner, didn’t have to be good. They just had to be made—and made as frequently as the traffic would bear. Came television and the situation changed somewhat. Americans got used to entertainment in their living rooms and wouldn’t leave home to see a new movie unless it was a triple- decked super-duper epic. The Hollywood moguls, after a great deal of weeping, wailing and hair¬ tearing (in 3-D, yet) adjusted them¬ selves to the new conditions. They shifted emphasis from big stars to big, good movies. They cut their con¬ tract lists and scurried about looking for first class stories. And they found them. Today the film companies are turning out fewer movies. And they really are better than ever. But the problem has plopped right into television’s lap. Viewers used to be content with a fair to middling show as long as a prominent person¬ ality was in it. But as the shows in¬ creased in quantity, viewers became a lot more selective. This year we’ve had a batch of new shows featuring star performers. In many cases the producers seem to be¬ lieve the star names are enough to carry the program, for the scripts are certainly weak. Could it be that TV is adopting the system Hollywood had to discard when television came along? Somewhere here there is irony, and perhaps a warning. Stars alone won’t carry a TV show any more than stars alone could carry a feature movie. Hollywood learned its lesson. Will TV? S3 Contents October 23, 1953 • Vol. 1, No. 30 COMPLETE PROGRAMS Week of October 23-29 TELETYPE New York . 3 Hollywood .12 ARTICLES What Keeps Them Off TV? . 5 Mickey Spillane's Tough Guy From TV .10 A Howdy Doody Halloween Party. 13 In The Cast: Cliff Norton .18 Why So Many Situation Comedies? .19 PICTURE STORY Godfrey's First Movie . 7 CLOSE-UP Peg Lynch .15 OUR POET'S CORNER TV Or Verse .14 REVIEWS Bonino .22 Jamie .23 COLUMN Fine Tuning .23 Walter H. Annenberg, Editor and Publisher Merrill Panitt, National Managing Editor Harold B. Clemenko. Regional Managing Editor Roger W. Clipp, Business Manager TV GIUDE is published weekly by Trtsngle Publications. Inc.. 333 South Broad Street. Philadelphia 7, Pa. Kingsley 6-0807. Entered as second class matter at the Post Office at Philadelphia. Pa. Subscription Rates: in the United States 1 year $5.00, 2 years $8.00, 3 years $11.00, single copy 15c; in Canada 1 year $6.00. 2 years $10.00. 3 years $14.00: in Pan-American Countries 1 year $7.00. 2 years $12.00. 3 years $17.00; in other For¬ eign Countries 1 year $8.00. 2 years $14.00. 3 years $20.00. Copyright 1953 by Triangle Publications. Ine.