We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
omission of the italicized word: “I put a pack of these cigarettes in front of my son at the table the other day and he hasn’t smoked anything else since!” Sometimes it’s a tangled tongue that’s to blame, as when Kathi Nor¬ ris, demonstrating a pastel-colored moth-exterminating stick, declared, “This exterminator comes in pastel stink.” There’s the classic case of the young actress who opened her rosebud mouth to begin a commercial—and fainted dead away. Anything Can Happen Funnyman Henry Morgan wasn’t clowning when he opened one of his sponsor’s refrigerators and the door fell off. When “rain” failed to drain away properly during a dramatization of Wuthering Heights, cheese sales¬ woman Susan Delmar was the victim of a coast-to-coast skid and ended a commercial sitting on the studio floor. An announcer was eloquently de¬ scribing how smoothly and easily his product could be spread on a slice of bread when the accompanying pic¬ ture showed a large chunk dropping out of the center of the slice. Best-laid plans are sometimes dis¬ rupted by careless stagehands. An elaborate TV presentation of an automobile manufacturer’s latest model was climaxed by fanfare from 18 trumpets raised aloft by scantily- clad chorines and the lifting of a be¬ spangled curtain to reveal the new car—and, in front of it, a stagehand dragging a ladder. Results Were Premature Another stagehand upset a safety tire demonstration. According to an ad agency plan, dynamite caps were to be detonated under adjacent tires to show how an ordinary tire sagged while a safety tire retained its shape. When the stagehand accidentally set off the caps, the results were ex¬ cellent—but premature. The show was already on the air, and it was too late to duplicate the original set-up. A substitute plan was frantically devised. Someone sprawled under the tire rack and propped up the shapeless tire with a rod, ready to let go when cued by an offstage pistol shot. An ingenious solution. Unfortunate¬ ly, throughout the commercial the “supporting player” was in plain view. Products Are Too Tempting Announcers reach for cigarettes— and find they’ve been borrowed. A finger points to a cheese display—but some hungry actor has eaten the cheese. A bottle of beer is poured with nary a bubble—some culprit has tried to conceal his suds-swiping by substituting water. It’s to prevent mid-commercial com¬ plications that many sponsors prefer to put their shows on film. But even this expedient isn’t foolproof. Before kinescope films are shipped out, improved commercials are some¬ times inserted. On one occasion a net¬ work accidentally substituted a com¬ peting sponsor’s sales talk. When an electric appliance company decided to sponsor Ray Milland’s new comedy series, Meet Mr. McNutley, it saved itself considerable embarrass¬ ment just in time by having several sequences refilmed. They all showed the McNutley kitchen with the wrong brand of refrigerator. Sometimes film series have different sponsors in different parts of the country. As a result, a wine company recently found itself presenting an installment of 1 Am the Law in which one of the characters was a sot ad¬ dicted to—that’s right!—wine. 21