TV Guide (November 13, 1953)

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Colorful Carmen Miranda and Ed Sul- k livan in an earlier test of CBS equipment. * door garden of the Museum of Modern Art. For this part of the program, CBS used its single-tube color camera, which it says can be mass-produced at low cost to make color telecasting less expensive. The CBS color tended to subtler tones and pastel shades, with less striking contrast than the NBC part of the program. Closeups were good but the long shots looked hazy and often took on brownish hues. Du Mont, transmitting on a UHF channel, showed selected color slides to demonstrate the faithfulness of color reproduction in still life. Again, depending on the quality of the in¬ dividual TV receiver, the pictures were good. It was also shown that color TV can be telecast from city to city through existing relay channels. The color pic¬ tures were sent from New York to Washington and then back to New York, to be received again on the re¬ ceivers at the Waldorf. The question of how much the pub¬ lic will be charged for color receivers was not discussed. Industry spokes¬ men have previously estimated that early sets will range in price from $750 to $1000. The new look in test patterns: Du Mont slide was transmitted successfully in UHF. black-and-white on the more than 25,000,000 receivers now in the hands of the public. As a result, with the all¬ industry color system there is no need to throw out your present set when color telecasts start. It will not be obsolete in any way. There were probably more top in¬ dustry executives, engineers and tech¬ nicians to the square inch at the dem¬ onstration than have ever rubbed shoulders before. Thirteen color re¬ ceivers, each with a 14-inch tube and manufactured by a different firm but unidentified as to brand name, were lined up in a row. A special section was roped off directly in front of the sets, with uniformed guards posted to keep out all but the seven members of the FCC and a single technician to handle the controls on each receiver. CBS, Du Mont and NBC participated in staging the color show. NBC pro¬ duced a half-hour variety program. The show was received on several of the 13 sets in sharp, clearly-defined hues with none of fhe “break-up” or running-together of colors that marred previous demonstrations. A preponderance of reds, blues and greens, as well as off-tone flesh shades, on some of the other receivers indi¬ cated that manufacturers of these still have some kinks to work out. CBS demonstrated the feasibility of transmitting color via remote pickup, staging a 15-minute show in the out¬