TV Guide (November 27, 1953)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Kafhi Norris: women, traditional buyers, are now becoming sellers, too, on TV. Betty Johnson (above) and Candy Jones (below) have joined the television trend. They’ve Got Appeal TV it’s no longer a man’s wo r I d T he fertile minds of the ad agency moguls seldom rest. Their com¬ mon goal—to get the sponsors’ prod¬ ucts moving—has resulted in a tre¬ mendous variety of TV advertising. Everything from musical cigarettes and marching sparkplugs to the cozy- type salesman cooing for his product’s advantages are now commonplace. Lately, though, there’s been a trend afoot to hire women—TV Pitchgirls— to do commercials on a long term basis. The idea of a female handling a commercial is hardly new, but there’s news in the move toward one woman becoming a living trademark. The avante-garde TV Pitchgirl, of course, was Betty Furness, a red¬ headed persuader who has subjected herself to the cold blasts of opened refrigerators for lo these many video years. “If it’s Westinghouse,” the slo¬ gan should read, “you can be sure it’s ^tty Furness.” Now, ad men are scouring the talent directories for more of the same. “Wanted: charming, glib saleslady with broad smile for TV work; should 10