TV Guide (November 27, 1953)

Page scan 0009 from TV Guide

Record Details:

Title:
TV Guide
Date:
November 27, 1953
Publisher:
Philadelphia: Triangle Publications, Inc.
Volume:
TV Guide - Chicago (November 27, 1953)
Leaf #:
0009
Language:
English
Collection:
Broadcasting & Recorded Sound
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Date Added:
August 28, 2022
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Kafhi Norris: women, traditional buyers, are now becoming sellers, too, on TV. Betty Johnson (above) and Candy Jones (below) have joined the television trend. They’ve Got Appeal TV it’s no longer a man’s wo r I d T he fertile minds of the ad agency moguls seldom rest. Their com¬ mon goal—to get the sponsors’ prod¬ ucts moving—has resulted in a tre¬ mendous variety of TV advertising. Everything from musical cigarettes and marching sparkplugs to the cozy- type salesman cooing for his product’s advantages are now commonplace. Lately, though, there’s been a trend afoot to hire women—TV Pitchgirls— to do commercials on a long term basis. The idea of a female handling a commercial is hardly new, but there’s news in the move toward one woman becoming a living trademark. The avante-garde TV Pitchgirl, of course, was Betty Furness, a red¬ headed persuader who has subjected herself to the cold blasts of opened refrigerators for lo these many video years. “If it’s Westinghouse,” the slo¬ gan should read, “you can be sure it’s ^tty Furness.” Now, ad men are scouring the talent directories for more of the same. “Wanted: charming, glib saleslady with broad smile for TV work; should 10