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Television has gained such un¬ paralleled success as an entertainment medium that mention of TV auto¬ matically brings to mind star per¬ formers and their programs. In a way that is regrettable, for it is in the less publicized and less discussed field of lasting public service that television is making its greatest con¬ tribution to American life. As an example, an American Medi¬ cal Association survey this year found 77 percent of county medical societies and 91 percent of state so¬ cieties use some form of radio and television. Dr. Edward J. McCormick, president of AMA, has said: “Such shows have given the entire Nation a better concept of good health and how to preserve it—and a better understanding of the newest tech¬ niques, discoveries and devices which spell continued medical progress. TV allows medical information to be de¬ livered in a direct, personalized man¬ ner with dramatic appeal. It brings the family doctor into the homes of millions to talk medicine face to face, in understandable terms.” The dissemination of information about medicine is but one of many public services being performed every day. Educational shows for children as well as adults, the objec¬ tive interpretation of current events, the presentation of civic problems by local government leaders, these and many others are presented regularly. We feel television’s public service achievements deserve recognition from viewers, and from critics who scoff without bothering to understand just how much more there is to tele¬ vision than comics and dramas. It might be well if the National As¬ sociation of Radio and Television Broadcasters were to prepare an an¬ nual summary of TV’s public service ventures and publicize it. Such a summary might make all of us aware of the medium’s serious side. Contents DECEMBER 4, 1953 * Vol. 1, No. 36 LOCAL PROGRAM GUIDE Week of December 4-10 Opens Opposite Page 12 TELETYPE New York . 3 Hollywood .12 ARTICLES A New TV Program Which Fights Communism . 5 Santa Is Watching TV . 8 The Voice of Firestone .10 Mechanical Memorizers .18 In the Cast: Marion Lome .20 The Girl of Today .21 CLOSE-UP Loretta Young .15 REVIEWS Dave Garroway Show .13 Leave It To The Girls .14 WOMEN IN TV LenJco Peterson: Casual Clothes With on Elegant Air .22 SPORTS Red Smith Reports .23 COLUMN Fine Tuning .14 Walter H. Armen berg, Editor Merrill Ponitt, National Managing Editor Harold B. Clemenko, Regional Managing Editor Michael J. O'Neill, Advertising Director James T. Quirk, Publisher TV GUIDE Is published weekly by Triangle Publications. Inc.. 333 South Broad Street. Philadelphia 7, Pa. Kingsley 8-0807. National Advertising Office, 488 Madison Ave., New York 22, N.Y. Entered as second class matter at the Post Office at Philadelphia. Pa. Subscription Rates: In the United States 1 year $5.00, 2 years $8.00.3 years $11.00, single copy 15c; In Canada 1 year $8.00. 2 years $10.00. 3 years $14.00; in Pan- American Countries 1 year $7.00, 2 years $12.00, 3 years $17.00; In other Foreign Countries 1 year $8.00, 2 years $14.00. 3 years $20.00. Copyright 1953 by Triangle Publications, Inc.