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It isn’t often that we presume to speak for all television viewers. No one could do so with any consistency if only because tastes vary so much. On one subject, however, we are certain all viewers think alike. All of us resent—and that is put¬ ting it mildly—the sudden increase in sound volume that comes with a filmed commercial. We tvme our sets to be loud enough to be audible in the viewing room and still not wake the baby upstairs or Mrs. Calabash next door. We walk to a chair and settle down to enjoy some good tele¬ vision. A few minutes pass and ON COMES THE COMMERCIAL!!! A friend of ours tripped on a carpet while dashing to tturn the volume knob down and tore a ligament in his leg. Needless to say, he won’t buy Wumpermeyer’s Weasel Traps, or whatever was being advertised, again. Some of the loud commercials are the fault of advertisers who insist on recording the sound at high vol¬ ume. Others are the fault of net¬ work and station engineers who fail to control the sound knobs on their control panels. Whichever the case, the men who are responsible shoiild be sentenced to five years at hard labor in a boiler factory. This being the beginning of the New Year, we ask the television in¬ dustry to make one small resolution— to lose its inferiority complex. Ob¬ viously the only reason for running commercials louder than anything else is to wake up viewers who may have been put to sleep by the pro¬ grams. We feel the programs are bet¬ ter than the industry thinks they are and that very few viewers are sleep¬ ing. So there’s no reason for breaking our eardrums with commercials. Raise your right hands, gentlemen, and repeat, “We hereby resolve . . .” I Contents fc Vol. 2, No. 1 |- ^ i LOCAL PROGRAM GUIDE Week of January 1-7 ) Opens Opposite Page 12 ‘ TELETYPE J New York . 3 Hollywood . 4 M ARTICLES ^ Crosby's TV Debut .5 ’I Gleason's Dancing Girls . 8 / TV Forecast for '54 ..1C ^ I'll Be Down To Get You In 1 A Space Ship, Honey .1i ^ In the Cast; Ray Bloch .16 Hollywood Lions Are TV Lambs. .20 ] CLOSE-UP The Story Princess .17 REVIEWS I Review Of TV, 1953 .13 SINGER ALBUM Picture No. 3: Eddie Fisher .12 Next Week: Dinah Shore TV MAKE-UP SECRETS Part 1: Complexion .22 SPORTS Boxing's New Scoring System ... 23 COLUMN Fine Tuning 14 Walter H. Araienberg, Editor Merrill Paniit, National Managing Editor Harold B. Qemenko, Regional Managing Editor Michael J. O'Neill, Advertising Director James T. Quirk, Publisher TVGUIDEIspubllshed weekly by Triangle PuUieationa, lne„ 333 Seutb Broad Street, Philadelphia 7. Pa. Kingsley 9 - 0807 . Natiotal Advertising Office. 488 Madison Ave., New York 22, N.Y. Entered as second class matter at the Post Office at Philadelphia. Pa. Subscription Rates: in the United States 1 year $5.00, 2yMirs $8.00.3 years $11.00, single copy ISc; In Canada I year $8.00, 2 years $10.00, 3 years $14J)0; in Pan- American Countries 1 year $7.00, 2 years $12JW, 3 years $17.00; in other Foreign Countries 1 year $8.00,2 rs $14il0,3 years $20.00. Copyright 1933 by Triangle years $14. PubHeatlo