TV Guide (January 1, 1954)

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THE RELUCTANT DRAGON Bing Crosby: Hollywood's most elusive cowhand, finally corralled for TV program. B ing Crosby’s television bow with a show of his own January 3 is rapidly stacking up as a Big Event to just about everybody—except Bing. Ever since TV reached the point where it might reasonably expect to latch into the bigger names in the business, Crosby has been the Niun- ber One prospect. He has been badg¬ ered and harried and propositioned from all sides, much like the eligible young bachelor in a town full of am¬ bitious mothers. Like the bachelor, he has finally been hooked. Bing has had his reasons for stay¬ ing out. TV is hard work. Crosby’s idea of hard work is to lie out in the shade of a pool-side tree, preferably asleep. If he could be paid for such activities, he would be the greatest 5