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has transported Alene from an un¬ sponsored spot on an obscure radio station to a featured segment of one of television’s most popular shows. When she first appeared on the Kate Smith Hour, the “Princess” was an unknown to almost all the Nation. But at home she was an institution. Her show enjoyed the highest rating of any spot in the area, competing successfully with such popular favor¬ ites as Perry Como. And when she left for New York, virtually the whole town came to see her off, with tears very much in evidence. Five Times Belter Financially, Alene was nearly as well off in Salt Lake City as she is now, but she was earning for five shows a week what she now earns for one. “Actually, I work just as hard on my one show,” she admits. “Because I have only that short time oh the program, what I do must be perfect. “I rehearse all week at home, us¬ ing chairs as props. Anybody seeing me would think I was whacky— talking to chairs. A lot of people think I’m whacky anyhow, still be¬ lieving in fairy tales. “Well, I do. And a lot of others do, too. I found that out when I first be¬ gan to tell my stories to my nursery school pupils, and was more con¬ vinced by my reception on the Kate Smith Hour—6,000 letters after my first show. My ambition was to write children’s stories, and when I finished my course in child psychology at the University of Utah, I started a nur¬ sery school with three children, to tide me over. “Frankly, I used the children as guinea pigs. I told them stories I made up or adapted from classics— I found that for modern children you have to bring the old fairy tales up to date. Pretty soon word of my tales got around, and I had 300 pupils. “Some parents who were observing Alene Dolton: she conjured o princess. the class one day were as fascinated as the youngsters. One suggested I widen my audience by getting on radio. Not knowing how one goes about such things, I just barged into a small local station and asked for time on the air. They explained they couldn’t afford to pay me, but if I wanted a spot ‘for the experience’ they would be glad to have me. “Then somebody suggested I should have a sponsor. I approached an auto¬ mobile dealer I knew. He didn’t see how I could sell automobiles on a children’s show, but was willing to give me a chance. His board of di¬ rectors, however, didn’t agree. I of¬ fered then to try to sell a used car just to see, and they humored me. “I asked the children to bring their parents to the radio while I told them something important. I said there was a used car for sale at such and such 18