TV Guide (January 1, 1954)

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TV IS TURNING HOLLYWOOD LIONS INTO Teresa Wright and Irving Starr: she changed her mind after seeing the script. I T WASN’T too long ago that tele¬ vision despaired of ever getting movie stars to do half-hour TV films. The money wasn’t right, the working conditions were much too hectic—and the stars, even if they were to give in, undoubtedly would louse up the proceedings with generous doses of holier-than-thou temperament. One of the men responsible for the slow but steady influx of movie names into television is Irving Starr, a veteran of both MGM and 20th Century-Fox, and producer for the past year of Ford Theater. “Tempera¬ ment?” he says. “Never heard of it. Why, almost nine times out of 10 we get letters from these temperamental people saying, ‘Thanks for a wonder¬ ful time and when can I come back?’ ” Considering the difference between the lush surroundings of a major studio and the frantic pace of TV film production, it would seem only natural for a star like Teresa Wright, just for example, to find the going more than a little rough. In fact, just a few weeks before re¬ porting for work on Starr’s sound- stage at Columbia Pictiu-es, where Ford Theater films are produced. Miss Wright in a news magazine said that TV was not for her. She said of TV dramatic shows, in so many words: “They’re mostly soap operas. It’s just like making a cheap film.” 20