TV Guide (January 8, 1954)

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especially during tcinter.. . IT’S SO NICE TO HAVE AROUND THE HOUSE... The nice thing about bad weather nowadays—is television. Comes a snowstorm or rainy spell and up goes the size of the viewing audience. And up goes the sale of TV GUIDE ... because more and more viewers are depending on TV GUIDE to keep them informed of what’s happening in television BEFORE it takes place. Each week, thousands of new families decide they want TV GUIDE delivered right to their homes. By subscribing, they save money too—actually pay less than 10c per copy. Whatever the weather— treat yourself to far more TV enjoyment by mailing your subscription today.